The 12th annual Securing New Ground™ (SNG) conference will take place Nov. 13-14 at the Roosevelt Hotel in New York City. The conference will include seminars noting strategic industry insights, perspectives and issues shaping the future of the security market.

SNG was created to bring awareness of all aspects of the investment community to the business of security, while exploring market trends and driving new business endeavors. Industry leaders and investors from the security, financial and government sectors are expected to attend this networking event.

Julie Donahue, vice president, IBM Global Technology Group, will be this year’s keynote speaker. Donahue will address the evolution of the physical security market and how to position a company and its clients for success.

President of ADT America John Koch will also be in attendance as a featured speaker and will discuss how his company continues to lead the market in creativity and new services.

Both speakers will be joined by more than 50 other industry executives and investors, according to a press release. Industry trends, challenges, opportunities and new profit strategies will be addressed throughout diverse sessions.

The 2007 preliminary agenda includes:

Tuesday, Nov. 13

The Industry’s Magicians: Systems Integrators

Antonio Cintra – United Technologies Corp. (UTC), president of the Security Services Americas

John Sheridan – Nortel Networks, director Security Solutions

George West – Siemens Building Technologies Inc. (SBT), vice president & division head, Security Systems

Follow the Money

Gretchen Gordon – CIT, director

Ed Perry – Murphree Venture Partners, general partner

Bill Polk – Capital Source, managing director

Steve Sebastian – Nogales Investors Management LLC, partner

Reinventing the Dealer

Robert Farenhem – Devcon Int’l Corp., CFO

Joseph Nuccio – ASG Security, president & CEO

Dick Seger – Securitas Direct AB, president & CEO

Verification & False Alarm Reduction

Richard Chace – Security Industry Association (SIA), executive director

Carole Vanyo – Brink’s Home Security Inc., sr. vice president Customer Operations

Gerald Vento – Westec InterActive, chairman

Report Card on Convergence & Business Solutions

Baber Amin – Novell Inc., Sr. product manager, Identity and Security Management

Guerry Bruner – Tech Systems Inc., vice president

End Users – What Keeps Us Up at Night?

Bob Brand – Cox Enterprises Inc., vice president of Corporate Security

Ken Damstrom – Lehman Brothers Inc., head of Global Security

Richard Hudak – Loew’s, former director of Corporate Safety and Security

View From the Top

Brett Bontrager – Stanley Security Solutions, president of Stanley Convergent Security

Greg Burge – GE Security, vice president and general manager, Americas Commercial

Robert LaPenta – L-1 Identity Solutions Inc., chairman, president and CEO

Dick Seger – Securitas Direct AB, president & CEO

Wednesday, Nov. 14

Wall Street Insights

Jeffrey Kessler – Lehman Brothers Inc., senior vice president

RFID Transportation & Supply Chain Security

Scott Brosi – Transcore, vice president of Secure Services

Andre Cote – Checkpoint, sr. director of Business Development

Kathleen Carroll – HID Global, director of Government Relations

Tech Trends in the 21st Century: Video, Analytics and Other Products

Robert Beliles – CISCO Systems Inc., sr. manager Physical Security

Fredrik Nilsson – Axis Communications Inc., general manager

John Romanowich – SightLogix, president & CEO

Scott Schafer – Pelco, sr. vice president of North American Sales & Marketing

For more information and to register, visit www.securingnewground.com.

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