ADI is hosting its Outdoor Perimeter Protection Week from July 28 through Aug. 1 at branches across the country in hopes of helping dealers expand business offerings by highlighting growing threat of copper theft.

The weeklong event invites dealers and integrators to visit ADI locations to learn about the emerging segment of the security industry, interact with leading manufacturers, see product demonstrations, attend training sessions and receive free giveaways.

According to the U.S. Department of Energy (DoE), worldwide demand for copper is increasing and copper theft is on the rise. As jobsite thefts grow and residential housing segment continues to weaken, dealers are looking for new programs to increase their revenue stream. The weeklong event will address these challenges and provide dealers with opportunities to use existing skills and knowledge to enter new growth markets in a tightened economy.

Dealers and integrators will receive a firsthand look at solutions to safeguard jobsites, equipment and tools against theft and vandalism. Equipped with built-in GPS, motion detectors, sensors and alarm notification, these products provide reliable solutions to monitor and protect valuable assets.

“As the residential market continues to slow, it is important for ADI to help dealers find new areas to increase their sales,” says Scott Sturgess, director of product marketing for intrusion and fire products at ADI. “By hosting the Outdoor Perimeter Protection Week at ADI, we are helping our customers discover new opportunities to grow their business, and capitalize on a booming market.”

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