Belden Introduces New Corporate Identity


Belden has launched a new advertising campaign that is intended to unify its
corporate identity with that of its flagship brand called Belden. In addition, the
company has introduced a new brand line called Belden. This expands Belden’s
position as a supplier of signal transmission solutions.

“Extensive market research confirms that the Belden brand is one of our mostpowerful assets. ‘Belden’ is synonymous with customer care, application expertiseand high quality, reliable products for every market we serve—from broadcast andentertainment to data networking, industrial networks, security applications andhome automation. Our goal is to build on this foundation by bringing a whole newarray of signal transmissionsolutions and services to our global customers,” says Belden President and CEO JohnStroup.

In addition, Belden has released the 2006 edition of the Belden Master Catalog,available in print and on the Internet at The catalog offers copperand optical fiber electronic cabling in addition to data network, structuredcabling, enclosures and racks, surface raceway, cable management accessories andpower over Ethernet (PoE).

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