GE Interlogix Changing Name to GE Security


GE Interlogix will soon be a thing of the past. Security Sales and Integration has learned that General Electric plans a name change for its security division in 2004 to GE Security. The name change will be formally introduced to the public on Jan. 19 during GE Security’s global security meeting at Anaheim, Calif.’s Disneyland Hotel.

As part of the change, Interlogix’s Ken Boyda, who has served as president and CEO of GE Interlogix, will serve in the same capacity for GE Security. Boyda had been president, CEO and director of Interlogix Inc. when GE acquired it in February 2002.

Jay Pinkert, a spokesman for GE Security, says the change is mostly cosmetic and will be seen by contractors as nothing more than a change of the name on products and in advertisements. “It will not have a material effect on the dealer,” Pinkert says, adding the new GE Security name probably won’t be appearing in advertisements until March or April.

The change is coming about because of a new focus companywide at GE to better aim its product at consumers, according to Pinkert. “GE is changing its whole branding structure to better reflect market-backed realities,” he says. “We’re looking for names that are expressive and descriptive in the marketplace.”

GE Chairman and CEO Jeffrey Immelt announced earlier in the month a plan to streamline GE. GE Security will be part of GE’s new Infrastructure division, which will include what was the Industrial Systems division.

The name change will also mean a change in addresses, as workers at Interlogix’s longtime headquarters in North St. Paul, Minn., will move about 11 miles northwest to Arden Hills. “We’re just consolidating space,” Pinkert says.

The Minneapolis-St. Paul Business Journal says GE Security’s new home 75,000-square-foot facility that once served as the headquarters for dairy product producer Land O’Lakes Inc.

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