Report: Global DIY Video Surveillance Market Will Top $1B in 2014

The United States accounts for 65% of the worldwide market for CCTV equipment sold through in-store and online retail channels.

DALLAS – For the first time, the global consumer and DIY video surveillance equipment market will exceed $1 billion in 2014 with the United States accounting for almost 65% of total revenue, according to IHS.

The market, which includes all video surveillance equipment sold through in-store and online retail channels, remains fairly evenly split between analog and network technologies, according to the research firm. A large portion of end users still choose to protect their homes or small businesses by purchasing an analog video surveillance bundle consisting of cameras and a DVR purchased from a retailer.

Now, high resolution alternatives utilizing HD TVI, HD CVI and AHD technologies are becoming available, offering up to full 1080p resolution. These are expected to prove very popular in the consumer market. Unit shipments are forecast to grow rapidly over the next two years as this equipment is increasingly selected in preference to standard definition analog bundles. However, standard definition analog bundles will not disappear entirely as many price-conscious consumers will continue to prefer analog bundles as an entry level system.

The biggest story in the consumer video surveillance market is the growth in demand for network equipment. According to the latest forecasts from IHS, more than 11 million consumer and DIY network cameras will be shipped worldwide in 2015.

The vast majority of consumer network cameras are what IHS terms standalone network cameras. These cameras are designed for consumers to operate the camera as a standalone surveillance system without the need for separate recording hardware by utilizing cloud or edge storage. In the future, the market will see a greater proportion of cameras shipped offering smart-home functionality with the potential to connect with third-party or same-branded smart-home systems. IHS expects smart-home capable cameras sold both separately and as part of a larger smart-home package to be a major driver in the consumer video surveillance market.

Increasingly the traditional suppliers to the consumer video surveillance market are diversifying with additional security and smart-home product lines. At CES (Jan. 6-9 in Las Vegas) and later in 2015, IHS expects to see several suppliers announcing new smart-home systems and related enhanced camera functionalities.

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