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Commercial End Users Communicate Electronic Security Concerns

Seven in 10 security directors/managers are looking to spend more money on security, with 72% of that group considering new or upgraded systems. However, SSI’s eighth Commercial End-User Study also shows increased sensitivity to equipment and integrator costs, and the belief that safety within organizations has slipped.



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Today’s security directors and managers have got 99 problems and as an installing security systems integrator the last thing you want is to be one. On the contrary, it is your job to be one of the first places they turn for solace, ideas, solutions and partnerships. That’s accomplished via a thorough understanding of their specific environment, needs, challenges and opportunities for improvement in efficiencies and effectiveness. In support of that mission, SSI’s 2012 Commercial End-User Study provides a launching point into these clients’ psyches, and exposure to their perspectives and realities. 

This year’s results indicate 70% of those end users intend to boost security spending — 58% looking at new security/fire-life safety systems, and 14% evaluating upgrades and risk assessments. More than four in five plan to either maintain their security budget or increase it, with the average allocated funding at $2.199 million or plus $13,000 compared to 2011. At the same time, security directors/managers are extending their expertise and reasserting their authority, with gains reported in both IT collaboration and decision making. They are also more enamored with integrators’ technical aptitude and systems’ reliability.

Less upbeat is reduced confidence in the level of safety within respondents’ organizations as well as their confidence in the ability for security systems to lessen manpower needs. Moreover, complaints concerning the cost of both security/fire-life safety systems and the integration companies that design and install them racked up higher returns. End users’ overall satisfaction with their integrators also took a hit. Finally, interest levels in most product offerings waned, with notable exceptions including fire/life safety and particularly mass notification. Video technologies appearing for the first time included cloud, VMS and PSIM.

Conducted in cooperation with ASIS Int’l, ISC/Reed Exhibitions, the Security Executive Council and Campus Safety magazine (for more, see Methodology box), SSI’s eighth annual Commercial End-User Study offers industry-exclusive data that can be viewed and evaluated in myriad ways. At the end of the day, it’s up to you to convert the power of this knowledge into your competitive advantage.

View the 2012 Commercial End-User Study Results.

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Article Topics
Vertical Markets · Research · Commercial End-User Study · Industry Research · Research - Security STATS · All Topics

About the Author
Scott Goldfine
Scott joined SECURITY SALES & INTEGRATION in October 1998 and has distinguished himself by producing award-winning, exemplary work. His editorial achievements have included blockbuster articles featuring major industry executives, such as Tyco Electronic Products Group Managing Director Gerry Head; Protection One President/CEO Richard Ginsburg; former Brink’s Home Security President/CEO Peter Michel; GE Interlogix President/CEO Ken Boyda; Bosch Security Systems President/CEO Peter Ribinski; and former SecurityLink President/CEO Jim Covert. Scott, who is an NTS Certified alarm technician, has become a respected and in-demand speaker at security industry events, including presentations at the Central Station Alarm Association (CSAA) Annual Meeting; California Alarm Association (CAA) Summer and Winter Conferences; PSA Security Network Conference; International Security Conference and Exhibition (ISC); and Security Industry Association (SIA) Forum. Scott often acts as an ambassador to mainstream media and is a participant in several industry associations. His previous experience as a cable-TV technician/installer and running his own audio company -- along with a lifelong fascination with electronics and computers -- prepared Scott well for his current position. Since graduating in 1986 with honors from California State University, Northridge with a degree in Radio-Television- Film, his professional endeavors have encompassed magazines, radio, TV, film, records, teletext, books, the Internet and more. In 2005, Scott captured the prestigious Western Publisher Maggie Award for Best Interview/Profile Trade for "9/11 Hero Tells Tale of Loses, Lessons," his October 2004 interview with former FDNY Commander Richard Picciotto, the last man to escape the Ground Zero destruction alive.
Contact Scott Goldfine: sgoldfine@ehpub.com
View More by Scott Goldfine
Commercial End-User Study, Industry Research, Research - Security STATS


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