Security managers/directors are continuing to become more IT savvy, playing an active role in purchasing decisions, and having to fight for and justify every dollar spent to help ensure the safety of their organizations’ people and assets. These were among the extensive agents of change apparent in SECURITY SALES & INTEGRATION‘s 2010 Commercial End-User Study.
More specifically, the data indicates 53 percent of commercial clients believe physical and logical security are equally important; 96 percent of security managers have at least some input on specifying security product brands and models; and 67 percent cite funding as the leading obstacle for securing their workplace. In addition, 93 percent say the economic stimulus package has had little to no impact, and those planning to spend more on security in the near future fell from 76 percent to 65 percent since 2008.
SSI‘s sixth annual Commercial End-User Study was conducted in cooperation with Reed Exhibitions, organizers of the ISC events, and Campus Safety magazine. From a technology standpoint, the nearly 250 qualified respondents indicated heightened interest in several areas. Video surveillance increased its top-of-mind presence, with end users particularly keen on megapixel cameras and video analytics. In access control, biometrics is surging, with networked systems gaining attention for fire/life safety.
Other causes for concern include downward movement in security contractor customer service and satisfaction, and respondents’ own job satisfaction and the level they believe their organizations’ environments are safe and secure. On the bright side, more end users view security systems as force multipliers, more intend to conduct risk assessments and indefinite spending freezes are abating. Analyze the research yourself to enhance your value proposition in the eyes of today’s commercial clients.
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