SSI logo

Installers Shell Out $25K a Month for Products

For the first time the Security Spending Survey reveals how much installing companies are paying each month for equipment — overall as well as by specific product categories. Top buyer listings are presented along with purchasing patterns associated with different business characteristics.

By ·

Accelerated technological advancement and efficiencies throughout the supply chain have resulted in widespread commoditization and margin erosion for a great deal of products sold and installed by electronic security contractors. And yet, despite increased focus on “solutions” and services to offset those shrinking returns, the industry’s foundation revolves around devices and systems. So how much are installing companies spending today on the equipment that lies at the core of their business?

In attempt to answer that question, SSI and Bobit Business Media Research conducted the first Security Spending Survey. The survey was initiated Nov. 3, 2010, being sent via E-mail notification to nearly 11,000 subscribers. Three subsequent reminders were sent to those who did not respond to the initial correspondence. In total, 272 respondents participated by a margin of error of +/-5.9 percent. The objective was to determine how much installing companies are spending on equipment each month in total as well as by specific product categories.

The compiled data is presented here in the form of “top” listings for companies’ overall spending as well as access control, fire/life-safety, intrusion and video surveillance purchasing. Those companies appear in alphabetical, as opposed to ranking, order. In addition, product expenditures are shown according to company characteristics such as revenues, customer base, number of employees and number of locations.

Some disclaimers are in order. The results are not scientific as they appear as reported by the respondents. Furthermore, the findings are not comprehensive as only those firms voluntarily participating could be considered (companies wishing to be included in future surveys can E-mail interest to Some graphs include notations indicating small sample sizes in those particular categories. In the interest of presenting conservative estimates, all dollar amounts are shown as medians rather than averages.

The aim is to make future iterations of the Security Spending Survey more definitive. In the meantime, at the very least it is a conversation starter.

Click here to view the full results of the 2011 Security Spending Survey.


Article Topics
Business Management · Research · Industry Research · Installing Companies · Managing Your Business · Research - Security STATS · Security Spending Survey · All Topics

About the Author
Scott Goldfine
Scott Goldfine is Editor-in-Chief and Associate Publisher of Security Sales & Integration, directing all editorial aspects of the magazine brand in print, electronically, online and in person. The voluminous, innovative and award-winning body of work he has distinguished himself with since joining the publication in 1998 includes groundbreaking research, landmark features, leadership roundtables, high profile case studies, and many industry exclusives. Well versed in the technical and business aspects of electronic security (video surveillance, access control, systems integration, intrusion detection, fire/life safety), Goldfine is a nationally known figure in demand as an industry presenter and subject matter expert to mainstream media. He is responsible for developing many unique products and programs, including the SSI Industry Hall of Fame, Control Panel (industry’s first E-mail newsletter), Police Dispatch Quality (PDQ), Marketing Marvel, Installers of the Year, Integrated Installation of the Year, Security Industry Census, Systems Integration Study, Installation Business Report, Operations & Opportunities Report, Commercial End-User Study and Security’s Fantastic Fleets. Recognized for his relationship building, integrity and lead-by-example ethic, Goldfine is a solutions-oriented team player who advises and collaborates with industry dealer/integrator, consultant, distributor, central station and manufacturer icons, luminaries and executive business leaders on a daily basis. He is also actively involved in several security events and organizations, including the Electronic Security Association (ESA), Security Industry Association (SIA), Security Industry Alarm Coalition (SIAC), False Alarm Reduction Association (FARA), PSA-Tec, SAMMY Awards, International Security Conference and Exhibition (ISC), Electronic Security Technology Summit (ESTS), Mission 500, Electronic Security Expo (ESX), ASIS Int’l, Honeywell CONNECT and other supplier conventions. Goldfine also serves on several boards, including the CSAA Marketing and Communications Committee and PSA Cybersecurity Advisory Council. A certified alarm technician, former cable-TV tech, audio company entrepreneur, and lifelong electronics and computers enthusiast, Goldfine graduated with honors from Cal State, Northridge with a management degree in Radio-Television-Film. His professional media endeavors have encompassed magazines, Internet, radio, TV, film, records, teletext and books. Goldfine resides in the Charlotte, N.C., area with his wife, son and three cats.
Contact Scott Goldfine:
View More by Scott Goldfine

Security Is Our Business, Too

For professionals who recommend, buy and install all types of electronic security equipment, a free subscription to Security Sales & Integration is like having a consultant on call. You’ll find an ideal balance of technology and business coverage, with installation tips and techniques for products and updates on how to add sales to your bottom line.
A free subscription to the #1 resource for the residential and commercial security industry will prove to be invaluable. Subscribe today!

Industry Research, Installing Companies, Managing Your Business, Research - Security STATS, Security Spending Survey

Commenting is not available in this channel entry.