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Integrators’ Resolve Trumps Recession

In this era of business uncertainty and instability, security systems integrators have found there is one thing they can count on: networked video. SSI’s annual Systems Integration Study reveals that regardless of whatever other economic challenges and hardships may befall integrators, IP surveillance technologies remain a juggernaut.



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Most systems integrators are thanking their lucky stars for IP video, which continues to grow at a robust clip that totally defies the economic depression. So bullish is this segment of the industry that integrators averaged 47-percent growth in IP camera sales even while those reporting “significant” declines in revenues more than doubled to nearly a third of all companies. These are just some of the telling findings of SSI’s sixth annual Systems Integration Study.

The growth in IP cameras has given rise to other areas as well, with gains seen in the overall percentage of new sales that are IP-based, use of megapixel cameras and inclusion of analytics technology. Integrators are also averaging more projects per month that include more cameras and earn $3,840 more per installation than they did a year ago. Although not as dramatic, gains were also registered in access control projects, both in terms of volume and size. Networked systems continue to rise, but the average price charged per opening dropped slightly.

In excess of 200 companies participated in the in-depth electronically administered survey, which consisted of more than 60 questions and was conducted by Bobit Business Media’s Research Department. SSI partnered with PSA Security Network, the largest organization of security integrators, and ISC organizers Reed Exhibitions to solicit respondents. To qualify, operators had to identify their business model as one where most installations involve integrated video surveillance and/or access control systems, and the majority of accounts are not monitored burglary/fire alarm systems.

One of the primary themes of the 2010 Systems Integration Study is resiliency. Despite reductions in revenues and profits amid increases in extreme cost cutting and layoffs, more than six in 10 say their outlook is outstanding if not optimistic. They recognize security will always be in demand.

Click here to view SSI’s sixth annual Systems Integrator Study.


Article Topics
Video Surveillance · Research · Research - Security STATS · All Topics

About the Author
Scott Goldfine
Scott Goldfine is Editor-in-Chief and Associate Publisher of Security Sales & Integration, directing all editorial aspects of the magazine brand in print, electronically, online and in person. The voluminous, innovative and award-winning body of work he has distinguished himself with since joining the publication in 1998 includes groundbreaking research, landmark features, leadership roundtables, high profile case studies, and many industry exclusives. Well versed in the technical and business aspects of electronic security (video surveillance, access control, systems integration, intrusion detection, fire/life safety), Goldfine is a nationally known figure in demand as an industry presenter and subject matter expert to mainstream media. He is responsible for developing many unique products and programs, including the SSI Industry Hall of Fame, Control Panel (industry’s first E-mail newsletter), Police Dispatch Quality (PDQ), Marketing Marvel, Installers of the Year, Integrated Installation of the Year, Security Industry Census, Systems Integration Study, Installation Business Report, Operations & Opportunities Report, Commercial End-User Study and Security’s Fantastic Fleets. Recognized for his relationship building, integrity and lead-by-example ethic, Goldfine is a solutions-oriented team player who advises and collaborates with industry dealer/integrator, consultant, distributor, central station and manufacturer icons, luminaries and executive business leaders on a daily basis. He is also actively involved in several security events and organizations, including the Electronic Security Association (ESA), Security Industry Association (SIA), Security Industry Alarm Coalition (SIAC), False Alarm Reduction Association (FARA), PSA-Tec, SAMMY Awards, International Security Conference and Exhibition (ISC), Electronic Security Technology Summit (ESTS), Mission 500, Electronic Security Expo (ESX), ASIS Int’l, Honeywell CONNECT and other supplier conventions. Goldfine also serves on several boards, including the CSAA Marketing and Communications Committee and PSA Cybersecurity Advisory Council. A certified alarm technician, former cable-TV tech, audio company entrepreneur, and lifelong electronics and computers enthusiast, Goldfine graduated with honors from Cal State, Northridge with a management degree in Radio-Television-Film. His professional media endeavors have encompassed magazines, Internet, radio, TV, film, records, teletext and books. Goldfine resides in the Charlotte, N.C., area with his wife, son and three cats.
Contact Scott Goldfine: sgoldfine@ehpub.com
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