Securitron to Launch M680E Magnalock With EcoMag Technology at ASIS 2017
The M680E offers increased static and dynamic holding force, an 80% decrease in average power draws, among other feature sets.
DALLAS — Securitron, an ASSA ABLOY Group company, manufactures a wide range of products, from electromagnetic locks and accessories, to exit devices, power supplies, digital entry systems and much more.
In the following discussion, Lissette Tuminello, a marketing manager for the brand, delves into the company’s portfolio of electric locking systems and access control components, as well as its value proposition.
What is the top product or offering you are showing off at ASIS 2017, and what makes it unique or special from both security integrator and user perspectives?
We are excited to launch the M680E Magnalock with EcoMag technology at ASIS 2017. The M680E features increased static and dynamic holding force, an 80% decrease in average power draws, intelligent door prop sensing, and optional integrated PIR Request to Exit and/or Camera.
The concept for the M680 began with aesthetics. Architects are looking to add access control while maintaining the visual appeal of their buildings. M680E’s sleek lines fight the traditional maglock “brick” design at the door. Additionally, the M680E reduces power consumption by up to 80% lowering the cost of operation when compared to a traditional magnetic lock. This also helps with buildings that are designed to be sustainable, be they LEED certified, Net Zero, or even Living Building Challenge buildings.
Our innovative magnet and strike templates make installation faster than ever, reducing the number of man-hours required for installation and drastically reducing the chance for misalignment of the strike and magnet, reducing call-backs to the job site.
All of these features are offered at the same price as the last generation of M680 products, making the payback period instantaneous.
What other products or offerings would you like to highlight, and what are some of qualities that differentiate them in the marketplace?
The HES 1500 and 1600 Series electric strikes launched in April of this year and continue to receive rave reviews. Designed with the installer in mind, HES has compiled the best in class features of the HES 4500 and 1006 Series electric strikes to offer a new, fully modular platform that ensures compatibility with any cylindrical or mortise lock with or without a deadbolt.
These electric strikes feature an aesthetic, low-profile energy efficient design that utilizes interchangeable faceplates and accessories. They are also capable of field adjustability by means of the industry’s first integrated shim for changing door conditions.
What else is new or noteworthy about the company as the end of 2017 draws near?
ASSA ABLOY continues to be committed to sustainability, offering products that not only draw less power, but also strive to be free of red-list chemicals. We also provide materials transparency documentation so that consumers can make an informed decision as to the products that are going into their buildings.
We’ve also taken steps to reduce the amount of materials in landfills by designing field repairable products, as well as making a foray into fully biodegradable packaging such as foam inserts made entirely of cornstarch.
What is your company’s overall value proposition to installing security dealers/integrators? Why should they partner with your company?
ASSA ABLOY is a partner to security dealers and integrators. We strive to be easy to do business with. For example, all Securitron Magnalocks — and most other Securitron products — are backed by our industry leading MagnaCare Warranty. MagnaCare is not just a lifetime warranty. It is also no-fault, no questions asked.
If you are in possession of one of our covered products and it is not working, we will replace it. Additionally we have top notch customer and technical support teams that offer services such as free wiring diagrams for your job. We have also moved into digital instructions for new products using the BILT platform. BILT provides step by step, 3-D installation and configuration instructions that can be downloaded to you phone or tablet through the iTunes or Android app store. Instructions are currently available for the 1500/1600 Series electric strikes from HES as well as the M680E from Securitron.
Looking ahead at 2018, what do you see as some of the top opportunities in the marketplace? What about challenges?
End users are increasingly demanding transparency and information on the products going into their buildings. It isn’t enough for an integrator to understand the integration of the different access control products, they also now have to understand health and environmental impacts of the products they sell or install. ASSA ABLOY continues to strive to be the partner of choice for security integrators and dealers by offering innovative products, extensive training, and a long list of technology integrations.
Visit Securitron in booth #3203 at ASIS 2017 in Dallas Sept. 25 – 28.
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