Top 3 Radio Ads in the Security Industry

Electronic security contractors know that radio is a powerful media that can give them national exposure or at least a means to spark the interest of local prospects with a simple, yet well-produced commercial.

With that in mind, SSI will honor the best radio broadcast advertisements in the electronic security industry at the 19th annual SAMMY (Sales and Marketing) Awards, taking place on April 1 on the eve of ISC West 2014.

Take a listen to the radio advertisements from this year’s finalists:

  • Innovative Security Systems


  • Protect America


  • Washington Alarm

Which radio advertisement do you believe is the most effective? What makes a great broadcast radio ad? Leave your responses in the comments section!

Be sure to check back to SSI following the SAMMY Awards presentations to see who earned top honors.


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