7 Ways a Smartphone App Can Improve Your Security Offering
Mobile security is the future, so how can security pros make the most of the smartphone craze?
THE world around us is constantly changing and evolving. As mass-market consumers, we no longer live in a society where we can grow in our physical security environment without leveraging the innovative technologies that are readily available for use. One of the leading, most advanced technologies is being used by more than 200 million people in the United States and fits into the palm of our hand: the smartphone.
With the largest user base between the ages of 18-34 (at a rate of 85% or more), the smartphone penetration of Millennials will shape how we go to market now and in the future. The microcomputer that is the smartphone is leveraging the cloud every single day for the majority of its apps and connectivity.
Capitalize on Massive App Abilities
Smartphone users are becoming more and more open to sharing certain types of personal data because they depend on the app environment for so much of their online interactions. Some of the data types that will impact the physical security market are messaging, location services, assistance and convenience apps. Popular messaging apps like Skype and Facebook Messenger deliver real-time communication and many provide video/pictures, audio and location-based information that could play a role in security and life safety.
Within the connected home environment, technologies like Nest, Dropcam and iControl, as well as the standard device connectivity via Bluetooth, ZigBee and Z-Wave, all pave the road for a very different landscape. So, how has this impacted the end-user customer? It has brought the two worlds together and compelled the buyer to think differently, interact differently and purchase with a more innovative mindset than what traditional security offers.
Today’s app world via mobile devices provides the platform to support real-time personal security at our fingertips. As time goes on, this will become even more far reaching to customers, our solutions and the monitoring services we offer.
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