ADT Expands Surveillance Capabilities for Small Business Owners

ADT targets small/medium-sized businesses (SMB) with new cloud and on-site surveillance systems and DVRs.

ADT (NYSE: ADT) has expanded its video surveillance portfolio with new cloud-based and local DVR (digital video recorder) storage offerings targeted primarily at small businesses.

The new video surveillance as a service (VSaaS) lets business owners “store their video footage on-premise or in the cloud, scale their investment level up or down over time, and have a better understanding of their overall business operations,” the company says.

ADT points to a 2012 study by Microsoft that indicates the number of small businesses using a paid cloud solution in some capacity is predicted to triple in the next three years.

“With ADT’s secure cloud video solutions, owners have the flexibility to track everyday business activities, manage multiple locations simultaneously, and take advantage of event-triggered notifications with cloud-based video access from any internet-connected device, including smartphones and tablets,” according to the company. “ADT’s cloud-based video surveillance service also has multi-screen viewing capabilities to track employees, while also providing enhanced visibility over inventory and sensitive business and customer data.”

ADT suggests its new services are ideal for smaller businesses that don’t have their own IT departments, as the VSaaS requires “minimal IT support … and a significantly lower up-front cost.”

The user interface has an advanced search functionality to provide live video views or recorded video in one centrally managed account. Users can opt for 15 or 30 days of video storage.

In addition, ADT offers Onsite Storage Solutions for on-premise storage to monitor employee and customer interactions, and to help prevent crime and deter theft, especially in retail and food and beverage environments.

“With a local DVR, small business owners can digitally record video clips via cameras in multiple areas of the business, from the stockroom to the front door, and access the clips for playback at a later time,” ADT says.

Additionally, event-triggered activity alerts can be programmed, and owners can access a video history of video-captured activities through smart search functions on their DVR devices at any time. The intelligent search features of ADT’s Onsite Storage Solutions allow owners to access date and time-stamped videos for a complete history of activities and to ensure employees are adhering to safety practices while also increasing loss prevention.

ADT also has been targeting the SMB market with its ADT Pulse automation systems.

More information on ADT’s small-business initiatives can be found here.

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