Sales Training Program Aims to Prepare Veterans for Security Industry Workforce
Matterhorn Consulting is launching SalesMarines, a new vocational program that includes matching veterans with industry mentors to groom them for sales careers.
The first set of classes is scheduled to be held in October, with plans to scale the program nationally in 2017.
CANFIELD, Ohio – Matterhorn Consulting, based here, announces a new vocational program that serves both military veterans and the security industry ecosystem by delivering the next generation of committed, well-trained salespeople.
SalesMarines is designed to identify, qualify and connect veterans to the security industry workforce. With plans to scale nationally in 2017, the curriculum builds upon the military training and experiences gained during a veteran’s time in the armed services. Guided by industry mentors, veterans who complete the program stand ready to enter the marketplace with profound knowledge and tools to provide the best security solutions to end users, says Paul Boucherle CPP, CSC, a principal of Matterhorn Consulting who served in the Marine Corps (1970-1974).
“At this point in my career, it’s time to give back to those who serve and to the industry that has served me for over 40 years,” says Boucherle who pens SSI‘s Business Intelligence column. “Veterans have voluntarily served their country and protected U.S. citizens, assets and property. While their mission has changed, their training, skills and commitment remain rock solid.”
The key to the success of the program is the cultural, geographical and skill fit between Matterhorn Consulting’s client organizations and each individual veteran, Boucherle explains. SalesMarines will focus on compatibility between its veteran students and the organizations who hire them. Profiles of each party are created using proprietary criteria, such as company culture, qualifications and personality traits, to ensure a successful fit.
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“Taking the time to understand clients’ and veterans’ expectations is where the process begins. The training process will involve rigorous assessments and testing over security-related domain knowledge, as well as multiple case studies/scenarios in preparation for real-life sales interactions,” Boucherle says.
The first set of classes is scheduled to be held in October 2016. End user clients are encouraged to contact SalesMarines to learn more about the program and how they can take part in employing veterans who are compatible with their company.
For more information, contact Brian Boucherle at (330) 519-0457 or [email protected].
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