Steve Winwood Will Kick Off PSA/NSCA Expo
CEDAR RAPIDS, Iowa
Just three days after he is inducted into the Rock and Roll
Hall of Fame, Steve Winwood will bring his “Higher Love”
brand of music to a hall full of system integrators.
Winwood and the Motown band The Funk Brothers will open the
2004 PSA Security Network and National Systems Contractors
Association (NSCA) Systems Integration Expo® on March 18 in
The opening night show at the Las Vegas Hilton,
called “ExpoJam!” is free to anyone with a badge to the
expo. “It’s an honor to have these legends kickoff this
year’s NSCA Expo,” says Larry Italia, general manager of
show sponsor Yamaha Commercial Audio. “Steve’s music is
really timeless, and we are extremely happy to have him
perform for the commercial audio industry attending the
Winwood’s career has spanned from belting out hits
like “Gimme Some Lovin'” and “Dear Mr. Fantasy” as a
frontman for The Spencer Davis Group and Traffic, to solo
standards like “Roll With It” and “Back in the High
Backing Winwood at the Hilton, The Funk Brothers were the
studio band responsible for the instrumental backing on
several Motown records from 1959 to 1972.
For the first time, the PSA Security Network is HREF=t_ci_newsView.cfm?nid=1393&arch=0>combining its expo
and seminars with the NSCA’s event. For more
information on ExpoJam! and the rest of the expo, access HREF=http://www.nscaexpo.org>www.nscaexpo.org or call
(800) 525-9422, ext. 120.
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