Study Prompts ADI to Open 2 New Branch Locations
MELVILLE, N.Y. — After receiving feedback from a comprehensive market study completed by its dealers and integrators, wholesale distributor ADI will open two new branches in North Houston, Texas, and Grand Rapids, Mich.
The study took an in-depth look at a wide variety of market demographics, including how much time it takes for customers to travel to each of the individual branches.
The data allowed the firm to build a statistical model to determine how to improve customer service throughout its branch network. The two new locations represent the first step in providing further enhanced service to ADI’s customer base, according to the company.
The new locations will provide dealers with complete access to ADI’s full range of products and services. The branches feature interactive product displays, dedicated onsite training and event space, and a fully trained sales team. Dealers will benefit from increased availability of products, and can choose from an array of delivery options including next day product delivery, immediate pick up and 24/7 pickup anytime convenience. In addition, dealers can make purchases online through ADI’s Web site and can search and compare products, check inventory levels, and access and manage their account online.
“The opening of these new locations is significant to ADI, as it supports our growth efforts and strengthens our commitment to provide value to our customers,” ADI Americas President Michael Flink says. “We are very excited to open our doors at these new locations, and we look forward to opening several more branches over the next few years.”
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