Tyco to Acquire Retail Analytics Company ShopperTrak for $175 million
ShopperTrak provides intelligence and customer traffic to more than 1,200 retailers in 97 countries.
ShopperTrak provides intelligence and customer traffic to more than 1,200 retailers in 97 countries, according to a news release. The deal is expected to close in the second quarter of 2016.
The addition of ShopperTrak, along with the July acquisition of England-based retail analytics firm FootFall, will help Tyco work with brands to “respond to changing consumer behavior,” Girish Rishi, Tyco’s executive vice president for North America Integrated Solutions & Services and Global Retail Solutions, said in a statement.
Tyco, a fire protection and security company with more than 57,000 employees, estimates that both acquisitions will help the company capture data from 35 billion shopper visits each year.
According to Tyco, ShopperTrak generates $75 million in annual revenue. The company has more than 200 employees and offices in San Francisco, England, Mexico, United Arab Emirates, China and Finland, according to its Web site.
“The ShopperTrak acquisition will enable us to help retailers effectively improve the shopper’s experience, thus enhancing their revenues and profitability,” Rishi said.
The acquisitions of FootFall and ShopperTrak, he said, are “core to Tyco’s strategy to leverage our Internet of Things capabilities, capturing and analyzing data to provide actionable insights to help solve customer problems and support them in achieving their broader mission.”
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