Survey: Growth Trends Swing Upward
There is some positive marketplace news coming out of Central Station Alarm Association (CSAA) headquarters… late last week Ed Bonifas, president of the association, reported the ESX Business Conditions Survey — which polled event registrants — reveled a “vast majority” of respondents project increased revenues in the second quarter of 2010.
That upward momentum is expected to carry through the second half of the year as well: 31 percent say they will see growth of 10 percent or more.
Also encouraging, 61 percent of respondents characterize the current overall business conditions as more positive than last year, while only 12 percent say conditions are more negative.
Which product/service categories are experiencing growth? Check out this chart from the survey:
All that optimism for increased revenues begs the obvious question — what verticals account for the projected growth? The following market niches were “characterized as hot, warm or medium by half or more of the respondents,” according to the CSAA:
79%: Hospitals/Nursing Homes
58%: Government (State and Local)
79%: Schools and Colleges
55%: Utilities
52%: Residential (single-family)
68%: Banks/Financial Institutions
52%: Office Buildings and Suites
55%: Industrial/Manufacturing
50%: Restaurant/Clubs
Do these numbers, and overall industry optimism, mesh with what you are experiencing in your local market?
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About the Author
Rodney Bosch, Senior Editor
Although Bosch’s name is quite familiar to those in the security industry, his previous experience has been in daily newspaper journalism. Prior to joining SECURITY SALES & INTEGRATION in 2006, he spent 15 years with the Los Angeles Times, where he performed a wide assortment of editorial responsibilities, including feature and metro department assignments as well as content producing for latimes.com. Bosch is a graduate of California State University, Fresno with a degree in Mass Communication & Journalism. In 2007, he successfully completed the National Burglar and Fire Alarm Association’s National Training School coursework to become a Certified Level I Alarm Technician.
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