Brazen Video Promotes Demise of ‘Blind’ PIRs

RSI Video Technologies, a French company with U.S. operations based out of White Bear Lake, Minn., has introduced some innovative, award-winning security products through its Videofied brand. The firm’s offerings have been covered many times in SECURITY SALES & INTEGRATION, including earning spots in SSI’s Show Stealers of 2007 and Top 30 Technology Innovations of 2008.

Videofied’s president, Keith Jentoft, is a slightly eccentric but tenacious marketer who has deployed unconventional and creative ways to promote his company’s wares. For example, one of those methods has been dressing up in a motion detector costume at industry events. Yet Jentoft is a savvy businessman responsible for launching the company’s U.S. operations back in 2004 and, among other things, has since pioneered the development of wireless outdoor video security to combat copper theft. He has also helped Videofied make inroads as a supplier to the construction, utilities, communications and government markets, and launched a new residential video security system to mainstream security installers. It was recently announced that Videofied’s video verification security monitoring system has been integrated into the Mace CSSS central station automation system.

I have met and spoken with Jentoft on several occasions and have always appreciated his marketing moxie. In particular, he really captured my attention with a pocket-sized product brochure he introduced a few years ago with front and rear covers replicating the front and back of the motion detector and the entire thing cut out in the shape of the device. It was very cool. Similar to the ingenuity evident in that campaign is a new music video Jentoft has produced and posted on YouTube. The clip features the music of a band Jentoft hired to perform a cheeky tune with lyrics he penned himself espousing the virtues of the company’s revolutionary MotionViewer, which combines a PIR motion sensor with a video camera. I couldn’t help but smile while watching this thing, titled “Video Killed the Blind PIR”, and once again admire Videofied’s marketing marvel at work. If the song seems familiar that’s because it is a parody of “Video Killed the Radio Star”,which was an early 1980s hit by the band the Buggles and served as MTV’s very first video clip. Take a look below and let me know what you think.

And remember, if you have some marketing savvy you would like to expose and even be rewarded for, be sure to enter SSI’s 15th annual SAMMY Awards!

As always, thanks for reading …
Scott Goldfine

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About the Author


Scott Goldfine is the marketing director for Elite Interactive Solutions. He is the former editor-in-chief and associate publisher of Security Sales & Integration. He can be reached at

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