Daniel Schroeder, vice president of sales, North America, for Tyco Integrated Security (TycoIS), provided me rundown of the company’s focused efforts in particular verticals, including financial services.
Regarding the latter market niche, because consumer banking habits have changed so drastically in recent years, security applications are evolving as a result. The company provided some stats that help bear this out. Consider:
- 51% of American adults bank online
- More than 50% of deposits are made at ATMs, not at branches
- 32% of transactions are made with a cell phone
This, in part, is resulting in newer facilities that are being built to about half the size of most traditional bank branches. Concurrently, fewer employees with increased responsibilities are staffing these smaller local offices. The branches may have a smaller footprint, but security applications are expanding, and TycoIS sees this as a significant market opportunity.
To service this market’s unique security needs, for example, the company is leveraging high definition cameras and video analytics to analyze customer wait times and improve situation management, along with new access control measures for ATM vestibules, wireless/keyless entry solutions and more.