Metrodial Dazzles as Five Diamond Monitoring Center
This year’s CSAA Five Diamond Marketing Marvel award-winner was founded more than 35 years ago, but its approach to business and technology is pure 2013 – with an eye on what’s next. See how Metrodial’s professionalism and progressivity are dialing the firm into greater success.
Pictured (l-r) are Metrodial Vice President Andrew Lowitt, Dealer Representative Eva Estrada and CEO & President Peter Lowitt.
EPS Excels Marketing 5-Diamond Excellence
Grand Rapids, Mich.-headquartered Engineered Protection Systems (EPS), runner-up for this year’s CSAA Five Diamond Marketing Marvel honor, has been a member of the Central Station Alarm Association since 1979. Its 205 employees and six Michigan-based locations provide burglary, fire, video surveillance, access control, integration systems and monitoring services to more than 18,600 residential and commercial accounts throughout the Midwest.
“Five-Diamond status is important because we see value in the importance of all of our operators understanding industry knowledge, and we strive to be the very best at alarm monitoring,” says EPS Director of Business Development David Hood. “With this being a competitive market, this certification gives us an edge above others. We understand the value of using the CSAA Five-Diamond certification to our advantage.”
EPS promotes its Five-Diamond designation on its Web site, in brochures, on the walls of its UL-Listed and FM-approved monitoring center, as well in a slick booklet it distributes featuring the firm’s “Eleven Reasons to Consider EPS.” Mentions and links are also visible in Facebook posts, Twitter communications and a quarterly newsletter.
“Noting our highly certified central station is a necessary supplement to all marketing materials. We never stray away from displaying our certification,” says Hood. “Any brochure or print material larger than a single page will address this. These brochures are usually the first impact we can make on a prospective customer. And our EPS customer tours are one of the best ways we show off the central station, our local mission, and connect the dots between a prospect and our services. It’s a powerful experience many do not provide.”
New hires are introduced to the certification and EPS employees have the CSAA Five-Diamond logo in their E-mail signatures.
“I have come to understand the importance of holding to industry standards and surpassing the competition in every way possible,” says EPS Marketing Assistant Jeremy Schellie. “The Five-Diamond certification only furthers that effort.”
Management reports receiving positive notice and response from customers, emergency
personnel, AHJs and insurance carriers regarding the accreditation.
“EPS has been one of the best companies that we dealt with and every dispatcher would recommend them,” says Kristin Cole of Kalamazoo (Mich.) Public Safety. “Their staff is professional, knowledgeable and courteous from the security consultant to the technician to the secretary.”
Congratulations to EPS on being the 2013 CSAA Five-Diamond Marketing Marvel runner-up
If you enjoyed this article and want to receive more valuable industry content like this, click here to sign up for our FREE digital newsletters!
About the Author
Scott Goldfine
Scott Goldfine is the marketing director for Elite Interactive Solutions. He is the former editor-in-chief and associate publisher of Security Sales & Integration. He can be reached at [email protected].
Related Content
Security Is Our Business, Too
For professionals who recommend, buy and install all types of electronic security equipment, a free subscription to Commercial Integrator + Security Sales & Integration is like having a consultant on call. You’ll find an ideal balance of technology and business coverage, with installation tips and techniques for products and updates on how to add to your bottom line.
A FREE subscription to the top resource for security and integration industry will prove to be invaluable.
