Monitronics Win Accolades for Marketing Plan
DALLAS — Monitronics’ marketing efforts earned recognition in four categories for creative achievements at the 2012 MarCom Awards.
Administered and judged by the Association of Marketing and Communication Professionals (AMCP), the MarCom Awards program is a creative competition for any individual or company involved in the concept, writing and design of print, visual, audio and Web materials. This year, AMCP officials selected winners from more than 200 categories in seven forms of media and communication efforts out of 6,000 entries.
Monitronics received two Platinum MarCom Awards — the most prestigious honor in the program — for the Direct Mail/Direct Mail Campaign and External Newsletter/Industry categories. Additionally, Monitronics won a Gold MarCom Award in the Brochure/Business to Business category, as well as Honorable Mention for Ads/Trade Show Exhibit.
The firm’s two Platinum-winning entries were the “Feeling Empty?” campaign, which promoted the strengths of its nationwide dealer program; and The Monitor, its quarterly newsletter to authorized dealers.
“We are honored to receive such high recognition from the MarCom Awards,” says Bruce Mungiguerra, vice president of operations, Monitronics. “Our ‘Feeling Empty?’ campaign was a fresh, original way to acquire premium leads for the Monitronics Dealer Program. Our quarterly newsletter, The Monitor, provides our dealers interesting industry and program news using a creative magazine-style format.”
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