Climate Right to Sell Home Energy Management
See how your firm can integrate energy management into your portfolio to help generate RMR.
The residential security market has changed dramatically over the past 10 years. Thanks to new technology and connected devices, property owners today expect a wide array of features and benefits from their connected home systems. Security dealers are well positioned to capitalize on this demand because of their strong relationships with property owners, a reputation for great customer service and expertise in interactive home security systems. Offering a complete connected home solution ensures you can meet the needs and interests of a wide variety of property owners and maximizes the revenue potential of both new and existing accounts.
Energy management is one of the fastest growing connected home services and offers an immediate opportunity for security dealers to grow their business. A rapidly increasing demand for energy management services makes it evident the opportunity is very real and driving growth in the market today. Because energy management and interactive security are tightly integrated, security dealers are in an ideal position to engage property owners on the benefits of a whole-home solution, such as greater convenience and a better return on investment.
This article provides insights on how and why you should tap into the growing demand for energy management services by starting conversations with property owners that will lead to new sales and increased revenue opportunities. In addition, the full range of features and benefits present to potential customers and ideas on how security dealers can introduce upsell opportunities are detailed. From energy management and monitoring to whole-home automation for maximum efficiency, dealers have a variety of ways to market energy management to the wide ranges of consumers interested in these services. As this market continues to heat up and become more competitive, dealers who understand how to differentiate their energy management offering will flourish.
The Opportunity Is Now
As with any sale, understanding the motivations of a particular customer is an important first step in tailoring the way you present the benefits. The primary driver of demand for energy management devices and services is the chance to save money on energy bills, and the opportunity to save on energy costs has never been greater. According to the U.S. Energy Information Administration, the average electricity costs have increased nearly 40% the past 10 years, and the number of power-hungry devices in our homes continues to grow.
Because so much recent media attention has been focused on standalone energy management devices, such as smart thermostats, most property owners will already have some exposure to the benefits of a smart or learning thermostat. This education and awareness helps build interest in energy management solutions and lowers some of the initial barriers of making a sale.
This awareness also means dealers must differentiate their service from other offerings property owners have heard of, but this can be an advantage. Because interactive home security is the underpinning of a truly effective energy management solution, dealers are ideally suited to explain the superior benefits of the modern connected home solution.
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