15 Questions to Reveal the Details of a Dealer Program

The task of comparing and contrasting the wide array of authorized dealer programs can begin online as most company Web sites offer essential information to at least begin your research. From there you’ll want to speak to the contracting company directly for further, more detailed inquiry. To do that, the following list of questions will help elicit the answers you’ll need to base a final decision on your chosen dealer program partner.

  1. What are the program’s main benefits?
  2. Do I turn my customers over to you?
  3. Do I use your branded products?
  4. What are the requirements to participate?
  5. What are my margins?
  6. Do you provide leads?
  7. What rep support can I expect?
  8. Can you help me evaluate your program against others?
  9. What are your stock rotations?
  10. What is the stability and reliability of the product?
  11. What is the average number of years key employees stay with your company?
  12. What is your process for dispute settlement, such as miss-shipments?
  13. What technical support do you offer me?
  14. What technical support would you offer my customers?
  15. Can you provide referrals from other dealers and suppliers?


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About the Author


Although Bosch’s name is quite familiar to those in the security industry, his previous experience has been in daily newspaper journalism. Prior to joining SECURITY SALES & INTEGRATION in 2006, he spent 15 years with the Los Angeles Times, where he performed a wide assortment of editorial responsibilities, including feature and metro department assignments as well as content producing for latimes.com. Bosch is a graduate of California State University, Fresno with a degree in Mass Communication & Journalism. In 2007, he successfully completed the National Burglar and Fire Alarm Association’s National Training School coursework to become a Certified Level I Alarm Technician.

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