TRG Associates’ Brady Sees Security Dealers Fending Off Telco and Cable Firms in 2015

TRG Associates’ John Brady discusses the issues he thinks most affect the overall security industry and more.

The January edition of SSI includes our annual industry forecast as a cornerstone of our special 2015 Industry Forecast Issue. For the piece, I interviewed more than 20 of the industry’s most knowledgeable market analysts, business experts, security dealers, systems integrators, supplier representatives and trade association directors. Some of their perspectives can be found in the magazine article, with the balance of their assessments appearing in separate blog posts.

Featured in this installment: John Brady, principal, TRG Associates

What do you expect to be the major security technology, market and monitoring shifts for 2015?

John Brady: The Internet and Wi-Fi continues to present opportunities to the security industry. Consumers are looking for more control over systems in a mobile way.

The market continues to be strong as new participants look towards our industry as an opportunity. Dealers will continue to be pulled into the home automation space to maintain similar offerings to telecoms. Central stations will need to balance the opportunities presented by the transition of middle-aged networks to less bandwidth-intense communications, such as machine-to-machine with the sunset of old technologies. 

What type of year in 2015 are you anticipating?

Brady: A strong year for the commercial market place and a continuation of the 2014 pace for the residential market into 2015.

RELATED: Banerjee Projects 2015 Will Be a NICE Year for Security

What are some pressing security industry issues you expect to fly high on the radar in 2015?

Brady: For those operating in the personal emergency response [PERS] space, the continued litigation over the Affordable Care Act will make strategic planning difficult. Unfortunately, we may need to wait for the 2016 election to see a clear course.

Obamacare regulations become even more burdensome while companies work to maintain some level of catastrophic coverage for the employee base. The primary carriers will continue to push to “turn off” landline coverage before obscure notification is received by the subscriber from the carriers.

Apprenticeship programs will continue to be a vital link in the effort to build a more professional technical staff. Within the PERS market, Telehealth applications will take on an increased emphasis in the growth of PERS business. Lastly, local AHJs and federal governments will legislate and redefine life-safety requirements, thus increasing security system demand.

RELATED: Brent Says 2015 Holds Cybersecurity Challenges, Integration Opportunities

What is something that might surprise security professionals?

Brady: As telecoms continue to spend marketing dollars to build the security side of their business, they also drive households to smaller players in the industry. The cable company will drive consumers into the space but often the consumer is looking for the trust and control they receive from a small business.

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About the Author


Scott Goldfine is Editor-in-Chief and Associate Publisher of Security Sales & Integration. Well-versed in the technical and business aspects of electronic security (video surveillance, access control, systems integration, intrusion detection, fire/life safety), Goldfine is nationally recognized as an industry expert and speaker. Goldfine is involved in several security events and organizations, including the Electronic Security Association (ESA), Security Industry Association (SIA), Security Industry Alarm Coalition (SIAC), False Alarm Reduction Association (FARA), ASIS Int'l and more. Goldfine also serves on several boards, including the SIA Marketing Committee, CSAA Marketing and Communications Committee, PSA Cybersecurity Advisory Council and Robolliance. He is a certified alarm technician, former cable-TV tech, audio company entrepreneur, and lifelong electronics and computers enthusiast. Goldfine joined Security Sales & Integration in 1998.

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