Identiv Illustrates Diverse Ways NFC Is Being Leveraged Across Markets
Identiv and Les Bouchages Delage expand partnership and connect consumers to the IoT with a simple tap of customized NFC-enabled wine and spirit bottle closures.
FREMONT, Calif. — Near-field communication (NFC) continues to drive an expanding array of use cases. Consider Identiv (Nasdaq: INVE) and its partnership with Les Bouchages Delage to deliver Internet of Things (IoT)-ready solutions for NFC-connected bottles in the wine and spirit industry.
Identiv, a global provider of physical security and secure identification, and Les Bouchages Delage originally partnered while collaborating on an intelligent NFC bottle cap for a luxury cognac brand. Now, the two companies are expanding their partnership by equipping a wide variety of Les Bouchages Delage cap designs with Identiv’s NFC technology.
While partnering on the luxury cognac project, Identiv and Les Bouchages Delage incorporated a contactless NFC tag into the cork stopper of all decanters. By tapping their mobile device to the cork, consumers are able to register their purchase and become a member of a private club providing exclusive content, unique experiences, and personalized services.
The expanded partnership between the two companies will now apply the same intelligent technology to a greater selection of Les Bouchages Delage bottle caps.
Identiv has developed a custom NFC tag design that fulfills a variety of unique bottle cap requirements, including high-performance in complex metal environments, maximum durability and readability by both Apple iOS and Android mobile devices at a small tag size, and 100% tested, secured, encoded and locked variable data, according to the company.
As an expert in closure design and production, Les Bouchages Delage has provided the most reliable industrial production process for tag embedding, ensuring maximum radio frequency identification (RFID) performance and luxury-brand quality control.
“Forty billion devices will be connected to the IoT by 2020,” says Stephane Ardiley, Identiv director of product management. “Identiv’s expanded partnership with Les Bouchages Delage meets the increasing demands of consumers in this NFC-enabled world; people expect to connect to products in new ways, and through this partnership, we’re strengthening our commitment to consumer engagement, asset tracking and authentication in the IoT.”
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