ASG’s Award-Winning Ascent

All ASG did in 2009 was post its seventh consecutive record year of revenue growth. Even in the toughest of times, this thriving regional provider – SSI‘s 2010 Installer of the Year – stands as a testament to the power of shrewd management and relentless drive.

On March 27, 2010, an altercation between two male employees at the Lancaster, Pa., YMCA resulted in one being shot in the head and torso. Police identified and caught the gunman thanks to the mortally wounded man’s description of the killer combined with video surveillance from the scene. The perpetrator is presently awaiting his homicide trial.

When this incident occurred, the operations team of Beltsville, Md.-based ASG Security — which installed, monitors and maintains the Y’s intrusion, fire and surveillance systems — worked diligently with detectives to retrieve video evidence from the onsite DVR. “From ASG’s perspective, this is a stark reminder of what we do every day — the protection of lives and property,” says ASG President/CEO Joe Nuccio.

It’s also a prime example of the commitment to outstanding service and exceptional execution that has made ASG a model security installation and monitoring services business. This is a company whose mission statement, “To consistently provide affordable, best-in-class security solutions to our customers while exceeding the value expectations of our shareholders and employees,” is more than words on paper — it’s reality.

These principles and actions have resulted in ASG being named SSI’s 2010 Installer of the Year. A runner-up for the honor when it was introduced in 2009, this year ASG beat out Alarm Detection Systems of Aurora, Ill., and Provident Security Corp. of Vancouver, British Columbia, Canada.

Discover how ASG so successfully met the six hallmarks of what it takes to be an Installer of the Year: providing exceptional customer service; surefire business practices and marketing strategies; making sure personnel are properly trained; keeping employees motivated and fulfilled; giving back to communities served; and contributing to the security industry’s betterment.

It All Starts at the Top
ASG, then known as Alarm Security Group Monitoring Inc., was founded in 1999 and within three years had branch operations in Dallas, Houston and Baltimore. In July 2002, private equity companies Waud Capital Partners LLC and Northwest Capital Appreciation Inc. acquired the company and appointed a top-notch management team led by Nuccio.

In November 2007 ASG was recapitalized with Parthenon Capital LLC, providing long-term growth capital for the business. Today, jointly owned by Parthenon and ASG’s senior management team, the company continues to build itself as a super-regional top 10 U.S. security operator.

“We have a very, very experienced management team,” says Nuccio. “Our team operates from the perspective that we are all partners in a business, not employees. Everybody wears a lot of hats and we place tremendous emphasis on each team member producing original work. Most importantly, we love to barb and jab each other and have a good time.”

 Other members of the executive team, which has toiled shoulder to shoulder for more than seven years and been involved in 55 acquisitions, include: CFO Ralph Masino; Senior Vice President, Operations William Rose; Senior Vice President, Sales & Marketing Robert Ryan; and Vice President, IT & Corporate Services Glenn Seaburg.

ASG’s principal operations are in the Mid-Atlantic region, Texas and New England, including branch offices in Boston, New Jersey, western Pennsylvania, Maryland, Virginia and the Carolinas. The firm has 130,000 customers, half residential and half consisting of commercial, government and national accounts. ASG generates $5.5 million of recurring monthly revenue (RMR) from its McAllen, Texas-based CSAA Five Diamond central monitoring station.

“Our goal is to achieve market density in larger growth-oriented cities through a balanced plan of acquisitions and steady organic growth,” says Ryan. “Our primary market and strategic emphasis is on the mid to large security systems market, where we promote intrusion, fire, video surveillance and access control solutions.”

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About the Author


Scott Goldfine is the marketing director for Elite Interactive Solutions. He is the former editor-in-chief and associate publisher of Security Sales & Integration. He can be reached at [email protected].

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