Berk-Tek’s New Strategic Account Manager to Drive Marketing Initiatives

NEW HOLLAND, Pa. — Copper and fiber optic cabling technology and solutions provider Berk-Tek, a Nexans company, has hired Bethany Sarchet as the new strategic account manager. Sarchet will be responsible for developing and driving national distribution sales and marketing initiatives.

Before joining Berk-Tek, Sarchet served as the national sales account manager and market development manager for General Cable. A graduate of the University of Findley (Ohio), she holds a dual B.S. in marketing and human resource management.

“Bethany comes highly recommended to Berk-Tek and has strong industry knowledge. Her ability to leverage relationships lead to increased sales, coupled with her marketing skills make the transition into this position seamless for her, for Berk-Tek and for the sales teams. We look forward to her contribution to our business,” says Paul Trunk, senior vice president of sales and marketing, Bertek.

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