FREE Live Webinar: Gauging Alarm-Based vs. Home Automation-Based Controls for Middle-Income Clients

Attend this fast-paced one-hour Webinar from SSI’s sister publication CE Pro on Wednesday, September 24, 2014 to learn how working with middle-income clients can be more profitable than large projects for wealthy customers.

In the past, the home automation was traditionally reserved for affluent clientele only. Those wealthy customers supported the custom installation industry’s successful growth for many years, but that wealthy group represents only a small portion of U.S. homeowners who are potential sales and installation prospects for integrators today.

Indeed, the new breed of affordable home automation systems is bringing the potential of smart homes to middle-income and upper-middle income homeowners. These clients are budget-minded empty-nesters, first-time home buyers, and young techies, just to name a few. Plus, the technology is now so affordable that homebuilders are jumping on board in droves.

But how and when do you make the determination to offer an alarm-based control system vs. an A/V and home automation-based unit? It’s not such an easy answer. In a fast-paced one-hour FREE webinar being conducted by SSI‘s sister publication CE Pro on Wednesday, September 24 at 2 p.m. EDT, a panel consisting of a move-up/first-time homebuilder, a manufacturer, and an alarm dealer/custom integrator will explore how they are successfully incorporating the latest connected-home technology into their product portfolio and leveraging this opportunity to grow their businesses.

Among the topics will be which mid-market clients are the best ones to target, how to market to these prospective customers, and how to strike a deal with a homebuilder. Also, the panel will tell why middle-income clients’ projects are actually more profitable than large projects for wealthy customers. Lastly, the group will talk about the options available in the market that are tailor-made for this new breed of customer, and how to successfully position your security integration company to capture this business.

How New Home Automation Technology Is Helping Integrators Connect with Mid-market Customers


September 24, 2014, 2:00pm EST
Duration: 1 Hour
Presented by: Jason Knott, CE Pro
Panelists: David Weinstein, Lutron
Greg Simmons, Eagle Sentry, Las Vegas
Fred Napolitano II, Napolitano Homes

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Tagged with: Lutron Business News

About the Author


Jason Knott is Chief Content Officer for Emerald Expositions Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California. Have a suggestion or a topic you want to read more about? Email Jason at [email protected]

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