New York State’s ‘First Forensic Science-Based’ Security System Installed at Luxury Watch Boutique

Installed at Richard Mille’s flagship boutique, the Intruder Spray System from SelectaDNA, utilizes forensic science to reduce burglary and theft by up to 86%.

MANHATTAN, N.Y. — What is being called the first forensic science-based crime prevention system in New York State has been installed at a store of luxury Swiss watch manufacturer Richard Mille.

The technology, the Intruder Spray System from SelectaDNA, utilizes forensic science to reduce burglary, robbery and high-value theft by a documented range of 40% 86%, according to the company.

The security system was installed at the watch brand’s flagship boutique, located here on ‘Billionaire’s Row’ on 57th street.

CSI Protect, which is the exclusive provider of SelectaDNA technology in North America, says the system uses the power of forensic marking science to considerably deter crime and, if a crime is committed, enhances law enforcement ability to irrefutably identify criminals, then apprehend and prosecute them.

The technology has been used for more than 10 years in 46 countries on five continents and is now now available and beginning to be deployed in the United States.

“We’re pleased to provide Richard Mille with a proven crime-fighting technology to further enhance its already impressive security measures,” says Henrik Olsen, CEO of CSI Protect. “SelectaDNA’s forensic marking technology is a well-documented tool to prevent and deter a large percentage of crime across the globe and now in the United States.”

The forensic technology is synthetically manufactured in an accredited ISO 17025 laboratory. It is scientifically structured, and functions, the same as organic DNA — but is more durable, according to the company.

Each unit of the forensic solution contains a universally unique code (sequence), which is never replicated, providing an exclusive identifying marker for each client. Each unique forensic code is said to provide an uncontestable link between a criminal, or stolen item, to a specific crime scene and the rightful owners.

The system — comprised of a control box, spray head and PIR — is integrated with other security systems such as burglary, access control, intrusion, video and many others. Installations take approximately four hours.

The system can also be installed as a standalone crime-fighting solution. There are various modalities of system activation, including but not limited to panic buttons, money clips, remote video monitoring via Milestone Systems, RFID and facial recognition technology.

View the video below for a look at how the technology works.

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One response to “New York State’s ‘First Forensic Science-Based’ Security System Installed at Luxury Watch Boutique”

  1. Dr C Cartwright says:

    Total sci-fi baloney – and I speak as a retired forensic scientist!

    DNA can be washed off in a shower. So it won’t take robbers long to work that out!

    How’s it made? What about cross contamination in their manufacturing plant? Who does the forensic analysis? NYPD? Do they know? If not, I’ll bet they’ll be delighted..NOT!

    They say that the product is synthetically manufactured in ‘an accredited ISO17025 laboratory’. Total rubbish!! ISO17025 relates to the process of forensic analysis and has nothing to do with manufacturing. These guys are selling snake-oil.

    This is a UK product and my colleagues over there say that the police are dropping it as its not compliant with their Forensic Science Regulators requirements. Similarly, the US Justice system requires scientific products like this to be compliant with the Frye or Daubert standards, to stop madcap scientists wasting the Court’s time and money.

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