Introducing the SSI Industry Hall of Fame Class of 2017

Imbued with equal measures of integrity, ambition, innovation, humility and selflessness, another diverse and distinguished group of individuals are presented with one of the industry’s most prestigious honors.

FREDRIK NILSSON | VICE PRESIDENT OF THE AMERICAS, AXIS COMMUNICATIONS

FREDRIK NILSSON

Why He’s Being Inducted

  • Highly visible, articulate security professional who became synonymously associated with the network video surveillance revolution
  • During his 20-year career with Axis, has overseen the leading IP camera maker’s Americas operations and served on its global management team
  • While with Axis, the Swedish manufacturer’s revenues have increased more than twentyfold as it rose to prominence as the market share leader
  • Assumed role as industry figurehead and expert concerning video surveillance, and as such has been featured in countless events and media
  • Today he is responsible for approximately $450 million in revenue and supported by a team of 350 employees in the Americas and another 2,500 globally
  • Has worked closely with key organizations like SIA and ASIS to improve the industry, drive education and promote charitable efforts like Mission 500

Bio: Fredrik Nilsson

  • Born in Lund, Sweden, in 1967
  • Brother to two sisters, father was professor of economics and management consultant; mother was homemaker & school administrator
  • Married 15 years to wife Karin and together they have two sons
  • Holds Masters of Science in Electrical Engineering
  • Served in Swedish Air Force
  • An oft-quoted expert, he authored “Intelligent Network Video” book
  • In 2016, received SIA’s George R. Lippert Memorial Award
  • Other interests include skiing, golf, activities with his sons, music and playing guitar, as well as working on and driving sports cars

Keys to Success
“If you want to have long-term success, the two most important things are business ethics and transparency. We spent an enormous amount of time recruiting and integrating the Axis team in North America to bring those values and ethics to our partners and customers along with our innovative technology.

We also learned to say no to short-term shortcuts like hiring a great revenue-generating salesperson who ultimately might not fit into the culture or allowing an insistent end customer to buy direct from a manufacturer at the expense of our long-term commitment to channel partners.

When we started this journey, we were a very small company with a very limited staff and budget. Attempting to drive a whole industry from one technology to the next seemed like an impossible challenge.

It was like David taking on Goliath: we were competing with major household brand names like Honeywell, Sony and Bosch. But look at where we are today. Axis is living proof that if you have the right technology, vision and values you can achieve amazing things.”

Not Cut Out for Cubicle Life
“My plan was to be an R&D engineer or engineering manager. When I walked into my first job in the R&D department for an extremely large electrical engineering company, I saw over 2,000 engineers sitting in a very large cubicle landscape staring all day long at their computer screens.

It took me only a week to realize I couldn’t stand the idea doing that for the next 40 years. So I told my manager I would like to do something else. He began letting me do presentations about technology and eventually sent me across the globe to meet with customers and educate them about our products. I really enjoyed the responsibility and the excitement of traveling, meeting new people and seeing the world.”

First Time at the Big Show
“In 2004, at the first ISC West in Las Vegas I went to, Axis had a 10-X-10 booth at the back of the hall and people had trouble finding us. This was the first days of IP cameras, which most people knew very little about.

They were just starting to accept DVRs as a VCR replacement and here Axis was promoting the next technology revolution. The night before the show, I was with a tech support engineer setting up the booth when we realized none of our network cabling worked with PoE. Luckily, we found a Fry’s Electronics store that was open. I flagged a cab and bought all the Cat-5e cables they had.”

Ready for Whatever May Come
“There will always be challenges. I see those challenges as opportunities and find that they motivate me to improve things, one step at a time.

I feel accomplished if I can help make a product or process a little bit better, or help coach an employee to be a little bit wiser in their future decisions, or help a customer understand things a little bit better so they can make better decisions for their business long-term. I also get inspired by all the wond
erful people in our industry, and the world in general, who strive to do good.”

Continue to the next page for a profile of Mitch Reitman…

About the Author

Contact:

Scott Goldfine is Editor-in-Chief and Associate Publisher of Security Sales & Integration. Well-versed in the technical and business aspects of electronic security (video surveillance, access control, systems integration, intrusion detection, fire/life safety), Goldfine is nationally recognized as an industry expert and speaker. Goldfine is involved in several security events and organizations, including the Electronic Security Association (ESA), Security Industry Association (SIA), Security Industry Alarm Coalition (SIAC), False Alarm Reduction Association (FARA), ASIS Int'l and more. Goldfine also serves on several boards, including the SIA Marketing Committee, CSAA Marketing and Communications Committee, PSA Cybersecurity Advisory Council and Robolliance. He is a certified alarm technician, former cable-TV tech, audio company entrepreneur, and lifelong electronics and computers enthusiast. Goldfine joined Security Sales & Integration in 1998.

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