Magic of IoT Revealed by Axis at ISC West Press Breakfast

Axis Communications expands its IoT portfolio at ISC West with new audio, people counter and radar offerings.

LAS VEGAS – With the recent rise of the smart home, it’s easy to mistake the Internet of Things (IoT) as being a new concept.

However, Axis Communications created some of the first IoT devices back in 1996 when they invented the world’s first network camera.

Ever since then, Axis has been focused on figuring out how to connect things.

During the company’s press breakfast at ISC West, Axis Vice President of the Americas and now SSI Industry Hall of Famer Fredrik Nilsson said his company’s initiative over the last few years has been figuring out what other markets they can bring IoT magic to.

Through a series of humorous magic tricks, Axis officials showed off its latest IoT-based solutions.

One area the company is focusing on is audio with the introduction of Axis network speakers.

The speakers are an all-in-one system and part of the Axis open platform, so they easily integrate with other systems.

It was said that the speakers can be used for both background music and mass notification, making them ideal for businesses such as retail chains, grocery stores, etc.

PHOTO GALLERY: Click here to see the magic from the Axis press breakfast.

Also showcased was Axis’ TrueView people counter solution. Utilizing the analytics of Cognimatics, which Axis acquired last year, Trueview provides stereoscopic imaging that enables precise people counting by creating a 3D map of objects in the field of view.

This gives the solution the ability to classify objects as people and filter out things such as shadows, which was demonstrated in a video during the presentation.

Lastly, Axis Founder Martin Gren introduced the company’s D2050-VE network radar detector. The device can be used to complement network camera systems and help to reduce false alarms.

The primary concern when it comes to using internet connected devices is cybersecurity. Nilsson addressed this at the end of the presentation.

He said that cybersecurity is about two things: technology and education.

He states that 60% of cyberattacks are perpetrated by insiders. The benefit of buying an Axis camera is you know what is inside, since Axis owns that technology.

READ MORE ON ISC WEST: Click Here for All of SSI ‘s Comprehensive ISC West Coverage

If you enjoyed this article and want to receive more valuable industry content like this, click here to sign up for our FREE digital newsletters!

About the Author


Steven A. Karantzoulidis is the Web Editor for Security Sales & Integration. He graduated from the University of Massachusetts Amherst with a degree in Communication and has a background in Film, A/V and Social Media.

Security Is Our Business, Too

For professionals who recommend, buy and install all types of electronic security equipment, a free subscription to Commercial Integrator + Security Sales & Integration is like having a consultant on call. You’ll find an ideal balance of technology and business coverage, with installation tips and techniques for products and updates on how to add to your bottom line.

A FREE subscription to the top resource for security and integration industry will prove to be invaluable.

Subscribe Today!

Get Our Newsletters