Brinks Home Security Promo Aims for Laughs Over Scares
Brinks’ silly new video aims to attract new customers by displaying its trustworthiness — instead of relying on scare tactics.
Steven A. Karantzoulidis is the Web Editor for Security Sales & Integration. He graduated from the University of Massachusetts Amherst with a degree in Communication and has a background in Film, A/V and Social Media.
Brinks’ silly new video aims to attract new customers by displaying its trustworthiness — instead of relying on scare tactics.
Whether it’s to gain a new stream of RMR or offer a better customer experience, mobile-friendly solutions are something that should be seriously considered by security pros.
Cool promo items should be part of every company’s marketing plan, even if it’s something as simple as a pen. Web Editor Steve K shares seven that caught his eye at ISC West.
Olympic security has evolved quite a bit over the years. Here’s a peek at what it was like during the 2002 Salt Lake City Winter Games.
Back in 2003, DVRs were a fairly new innovation. Here’s how SSI helped “seasoned veterans as well as first-time buyers navigate through the new, bold world of digital recorders and remote video access.”
Other top surveillance videos of the week include Conor McGregor punching an elderly bar patron, a quick-footed delivery man and much more.
Researchers replaced an IP camera’s real-time footage with pre-recorded video, highlighting the dangers of weak encryption.
Other top surveillance videos of the week include police taking out the Dayton gunman, a man robbed while sleeping and more.
The $2 wireless emitter fools the SimpliSafe security system by mimicking the frequency of its door and window contact sensors.
Other top surveillance videos of the week include a dumpster-stealing bear, a police officer being ambushed by a gunman and more.
July’s most popular security news, features and events, featuring Motorola’s latest acquisition, a deceptive sales lawsuit, installers of the year and more.
Documents obtained by Motherboard show Ring has essentially enlisted law enforcement as salespeople for its video doorbells.
Other top surveillance videos of the week include an armed robbery foiled with a plant, a literal trouser snake and much more!
Other top surveillance videos of the week include a flying RV, an Uber-driving burglar and much more.
A+ Technology & Security Solutions earned a 2019 SSI Installation of the Year runner-up honor for its well-thought out integrated school security system.
This next installment of the SSI Industry Hall of Fame Webcast Series features Jim Henry, executive vice president of corporate development for Securitas Electronic Security.
The new IEEE 802.3bt standard increases the maximum PoE power available mainly by utilizing all four pairs of the structured wiring.
