Brinks Home Security Promo Aims for Laughs Over Scares
Brinks’ silly new video aims to attract new customers by displaying its trustworthiness — instead of relying on scare tactics.
Steven A. Karantzoulidis is the Web Editor for Security Sales & Integration. He graduated from the University of Massachusetts Amherst with a degree in Communication and has a background in Film, A/V and Social Media.
Brinks’ silly new video aims to attract new customers by displaying its trustworthiness — instead of relying on scare tactics.
Whether it’s to gain a new stream of RMR or offer a better customer experience, mobile-friendly solutions are something that should be seriously considered by security pros.
Cool promo items should be part of every company’s marketing plan, even if it’s something as simple as a pen. Web Editor Steve K shares seven that caught his eye at ISC West.
Olympic security has evolved quite a bit over the years. Here’s a peek at what it was like during the 2002 Salt Lake City Winter Games.
Back in 2003, DVRs were a fairly new innovation. Here’s how SSI helped “seasoned veterans as well as first-time buyers navigate through the new, bold world of digital recorders and remote video access.”
Other top surveillance videos of the week include a nail salon fight, a madman with an ax, a truck fire and much more.
ADT hopes the addition of LifeShield’s technology will enhance its ability to reach U.S. households that don’t have professionally installed and monitored home security.
Other top surveillance videos of the week include a beer theft fail, a truck getting firebombed, a shocking car crash and much more.
Arlo has pulled its wire-free Arlo Ultra 4K security camera system from sale after receiving numerous complaints about performance from early adopters.
Lowe’s will shut down the Iris smart home platform on March 31, but allow customers to be reimbursed for certain devices.
Other top surveillance videos of the week include an out-of-control car crash, a gang-involved shooting, a stolen lotto machine and more.
A new report looked at FBI crime data to determine the top 10 cities with the most and least property crime.
January’s most popular security news, features and events, featuring a bombshell report about Ring, a handful of ADT news and much more.
Other top surveillance videos of the week include nun-disguised bandits, a botched drive-thru robbery and much more.
The US:E Smart Lock allows users to open their door through facial recognition, smartphone, fingerprint scanning, password, physical key and key fob.
This whitepaper was prepared to help security dealers cope with the shift, which has moved to putting the customer – your customer and prospects – in charge of the “selling” process.
Learn how a revolutionary digital system design tool, System Surveyor, is enabling customer engagement from the first site visit.
