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Atronic Has Tonic for False Alarm Ills

How serious is Atronic Alarms about eliminating false alarms and police dispatches? Serious enough to augment its customer service operations with a Quality Assurance Department (QAD) whose primary mission is reducing the possibility any Atronic-installed system generates a false alarm.



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How serious is Atronic Alarms about eliminating false alarms and police dispatches? Serious enough to augment its customer service operations with a Quality Assurance Department (QAD) whose primary mission is reducing the possibility any Atronic-installed system generates a false alarm. That level of dedication and outstanding performance brought the Lenexa, Kan., company this year’s Police Dispatch Quality (PDQ) Award.

“False alarms are not only a nuisance to clients, but work against law enforcement and fire officials in the area. This weakens the community,” says Todd Harrison, Atronic operations manager. “[President] Perry Atha’s goal was to start a company people could depend on and trust, and that is the driving force behind Atronic Alarms.”

Established in 1982 by Atha and now serving 3,572 monitored customers, Atronic is one of the largest, locally owned and managed security companies in the Kansas City area. Bolstered by the rock-solid support of monitoring partner Alarm Central, Atronic dramatically demonstrates its service commitment in several unique ways, including not requiring clients to sign long-term contracts.

“The No. 1 goal driving our company is to provide the best customer service available, and using that service to nurture and maintain long-term relationships with our customers,” says Nell Mathews, Atronic general manager. “This philosophy is what makes us different and completely sets us apart from other alarm companies.”

In a world where myriad businesses spout platitudes about “putting the customer first” but are typically more about lip service than customer service, Atronic has the quantitative data to prove it plays in a different league. For example, in the Kansas City area, its alarm dispatch rate in 2008 was an unheard of .012.

Atronic stood out among several PDQ Award hopefuls including fellow finalists ADT and Custom Alarm (See sidebars). As judged by representatives from each of the program’s organizers - the Security Industry Alarm Coalition (SIAC), False Alarm Reduction Association (FARA) andSECURITY SALES & INTEGRATION - the PDQ Award was presented March 31 in Las Vegas, with Honeywell sponsoring.

“Incredible customer service, custom designs, training and dedicated Quality Assurance Department are all things that set Atronic apart from others,” says Norma Beaubien, a PDQ judge and director of the Montgomery County (Md.) Department of Police False Alarm Reduction Section. “These initiatives go above and beyond what many alarm companies are doing and distinguish Atronic as a company worthy of the PDQ Award.”

Established in 2005, the PDQ program aims to curtail the false alarm problem by recognizing installing and monitoring companies that follow established industry best practices and partner with law enforcement to achieve the highest quality in police dispatch requests. The goal is to raise industry-wide awareness, motivate alarm firms to be proactive and provide models that work for others to follow. As you will see, Atronic defines what the program is all about.

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Article Topics
Fire/Life Safety · Fire/Life Safety 2 · Atronic Alarms · Central Stations · Features · Industry Awards · PDQ Award · Reducing False Alarms · All Topics

About the Author
Scott Goldfine
Scott Goldfine is Editor-in-Chief and Associate Publisher of Security Sales & Integration, directing all editorial aspects of the magazine brand in print, electronically, online and in person. The voluminous, innovative and award-winning body of work he has distinguished himself with since joining the publication in 1998 includes groundbreaking research, landmark features, leadership roundtables, high profile case studies, and many industry exclusives. Well versed in the technical and business aspects of electronic security (video surveillance, access control, systems integration, intrusion detection, fire/life safety), Goldfine is a nationally known figure in demand as an industry presenter and subject matter expert to mainstream media. He is responsible for developing many unique products and programs, including the SSI Industry Hall of Fame, Control Panel (industry’s first E-mail newsletter), Police Dispatch Quality (PDQ), Marketing Marvel, Installers of the Year, Integrated Installation of the Year, Security Industry Census, Systems Integration Study, Installation Business Report, Operations & Opportunities Report, Commercial End-User Study and Security’s Fantastic Fleets. Recognized for his relationship building, integrity and lead-by-example ethic, Goldfine is a solutions-oriented team player who advises and collaborates with industry dealer/integrator, consultant, distributor, central station and manufacturer icons, luminaries and executive business leaders on a daily basis. He is also actively involved in several security events and organizations, including the Electronic Security Association (ESA), Security Industry Association (SIA), Security Industry Alarm Coalition (SIAC), False Alarm Reduction Association (FARA), PSA-Tec, SAMMY Awards, International Security Conference and Exhibition (ISC), Electronic Security Technology Summit (ESTS), Mission 500, Electronic Security Expo (ESX), ASIS Int’l, Honeywell CONNECT and other supplier conventions. Goldfine also serves on several boards, including the CSAA Marketing and Communications Committee and PSA Cybersecurity Advisory Council. A certified alarm technician, former cable-TV tech, audio company entrepreneur, and lifelong electronics and computers enthusiast, Goldfine graduated with honors from Cal State, Northridge with a management degree in Radio-Television-Film. His professional media endeavors have encompassed magazines, Internet, radio, TV, film, records, teletext and books. Goldfine resides in the Charlotte, N.C., area with his wife, son and three cats.
Contact Scott Goldfine: sgoldfine@ehpub.com
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Atronic Alarms, Central Stations, Features, Industry Awards, PDQ Award, Reducing False Alarms, SIA


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