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TycoIS Scores With Sports-Themed Marketing

Tyco Integrated Security's exceptional year helped the firm earn runner-up status for SSI's Installer of the Year. Find out more.

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An SSI Installer of the Year winner a year ago, Tyco Integrated Security (TycoIS) had to settle for runner-up status after posting another exceptional year. A business unit of Tyco, the Boca Raton, Fla.-headquartered business employs 7,500+ employees in 200 locations who serve around a half-million commercial clients. Approximately 37% of its parent company’s $10.6 billion of revenues in fiscal 2013 were generated from North American installation and service.

During the year, TycoIS continued to leverage traditional media channels to present key messages to the public through a steady stream of press releases that include new product launches, industry awards and personnel announcements. High-profile video to reach its target audience included TV commercials featuring NFL Hall of Famer Steve Young as well as a video spotlight on the partnership with Fenway Park. In addition to conducting frequent satisfaction check-ins with customers, TycoIS has used tradeshows to personally connect with current customers. For example, at ASIS 2013 the company set up two customer appreciation events.

“The first event focused on touching base with global customers and included a cocktail party that provided time for executives to meet face-to-face with their customers,” says TycoIS Vice President of Marketing Hank Monaco. “The second event was hosted at a planetarium and featured live music, food and drinks for everyone to enjoy. There were no speeches made, rather the event was an opportunity to thank customers for continuing their partnership with the company.”

Social media platforms are another way TycoIS is keeping current and potential customers informed. For example, specific LinkedIn groups for the financial services and food defense verticals were developed to help reach and engage with those targeted audiences. TycoIS also offers high level training, employee career paths, and is active in community and industry causes. TycoIS V.P. of Industry Relations Jay Hauhn is the current CSAA president, serves on SIA’s Board of Directors and his contributions to furthering industry technology and standards earned him induction into SSI’s Hall of Fame

Article Topics
Business Management · People & Profiles · Sales & Marketing · SAMMY Awards · TycoIS · All Topics

About the Author
Scott Goldfine
Scott joined SECURITY SALES & INTEGRATION in October 1998 and has distinguished himself by producing award-winning, exemplary work. His editorial achievements have included blockbuster articles featuring major industry executives, such as Tyco Electronic Products Group Managing Director Gerry Head; Protection One President/CEO Richard Ginsburg; former Brink’s Home Security President/CEO Peter Michel; GE Interlogix President/CEO Ken Boyda; Bosch Security Systems President/CEO Peter Ribinski; and former SecurityLink President/CEO Jim Covert. Scott, who is an NTS Certified alarm technician, has become a respected and in-demand speaker at security industry events, including presentations at the Central Station Alarm Association (CSAA) Annual Meeting; California Alarm Association (CAA) Summer and Winter Conferences; PSA Security Network Conference; International Security Conference and Exhibition (ISC); and Security Industry Association (SIA) Forum. Scott often acts as an ambassador to mainstream media and is a participant in several industry associations. His previous experience as a cable-TV technician/installer and running his own audio company -- along with a lifelong fascination with electronics and computers -- prepared Scott well for his current position. Since graduating in 1986 with honors from California State University, Northridge with a degree in Radio-Television- Film, his professional endeavors have encompassed magazines, radio, TV, film, records, teletext, books, the Internet and more. In 2005, Scott captured the prestigious Western Publisher Maggie Award for Best Interview/Profile Trade for "9/11 Hero Tells Tale of Loses, Lessons," his October 2004 interview with former FDNY Commander Richard Picciotto, the last man to escape the Ground Zero destruction alive.
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Sales & Marketing, TycoIS


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