Emerald Aligns With AV-iQ for Increased Commitment to A/V
Through a new partnership with A/V product database AV-iQ, a residentially-focused version of the site will be launched in January 2022.
SAN JUAN CAPISTRANO, Calif. — SSI parent company Emerald (NYSE: EEX), based here, announces an increased commitment to the A/V market with a new alliance with AV-iQ, the leading product database and integrator service provider in the commercial A/V space.
For more than 20 years, AV-iQ has provided a central database to serve the commercial A/V community with a platform for integrators and end users to research, plan and connect with A/V brands and their channel partners.
This alliance further expands Emerald’s commitment to the A/V market, adding a new resource to the current B2B media and events portfolio that includes Commercial Integrator, TechDecisions, CE Pro, Designwell, CEDIA and Total Tech Summit.
As part of this alliance, a residentially focused version of AV-iQ will be launched in January 2022. The combined resources, databases and content will provide for an unmatched resource within the A/V industry in both the commercial and residential spaces.
“AV-iQ has been slowly growing its offering of residential-focused A/V product information over the last few years and this partnership will accelerate that growth tremendously,” says Mark Loftus, owner of AV-iQ. “Growing our database to provide efficient product research and connecting users to brands and integrators has been a mission of AV-iQ all along, and together with these Emerald brands we can make our platform a destination that is top of mind for all professionals across commercial and residential A/V.”
From a single portal, av-iq.com, users can find everything they need — from detailed product information to news, videos, case studies and now webinars and training content. Registered users of AV-iQ enjoy a common format that allows for detailed product comparison and project list creation to inform their decisions.
From this central database, AV-iQ has been able to create custom catalogs and provide data feeds to integrators across the industry, so their customers and teams have access to preferred brands directly on the integrator’s own website.
This article first appeared on SSI sister site CEPro.com.
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