iSecure: Platform Provides Pros Competitive Edge
iSecure security and connected home systems offer a new solution for lowering dealers’ upfront costs, reducing labor, adding RMR accounts faster and achieving payback in half the time of popular all-in-ones.
There’s a host of new challenges and a broadening competitive residential security landscape. These factors have risen dramatically with more large competitors, Big Tech entrants (Amazon, Apple, Google), DIYs, plus new financing constraints and RMR margin pressures within the new-normal COVID economy.
Security pros need to do business smarter, better and faster. iSecure security and connected home systems offer a new solution for lowering dealers’ upfront costs, reducing labor, adding RMR accounts faster and achieving payback in half the time of popular all-in-ones.
Guaranteed lowest account creation costs: All-inclusive iSecure connected systems kits come with pre-enrolled sensors, StarLink cell/IP communications inside and 24-hour backup. With installations in an hour, programing from any smartphone or smart device (no software/PC required), they even support contactless service calls later, without a truck roll.
iSecure is exclusive to the pro channel and includes myriad profitable add-ons. Those include fast quad-core IoT touchscreens, takeover modules, plug-in siren/strobes, Z-Wave smart home with custom scenes. There’s also an array of customizable services, including popular SMS/MMS alert/notifications plus high resolution WiFi cameras and doorbell cams accounts adore and pros can bank on.
Speaking of doorbells, because many consumers now view video doorbells as a complete security system, Napco’s iBridge video doorbell offers pros night vision, noise cancellation, 2MP 1080p, aimable FOV and IP65 weatherproofing.
Most importantly, it offers dealers the RMR. It can be sold three ways: a) integrated in an iSecure (or Gemini) security system through the app or via the 7-inch touch-screen; b) as an upsell to any existing alarm account; or c) standalone, with its own doorbell app.
Like all iBridge cameras, it includes 12 months of Cloud-based service and free marketing stuffers. Why lose RMR to DIYers or online sellers? If you’re not reaching out to your customers, someone else is!
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Judy Jones is Vice President of Marketing, NAPCO Security Technologies.
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