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Nest Recruits Old School Rapper to Promote Pro Services

Nest makes a cheesy but effective video to recruit pros to the program and make a case for consumers to hire professional installers.

Nest thermostats look like such tempting treats, sitting on store shelves in their pretty boxes beckoning consumers to just “Try me.” But the smart home company is urging consumers to hire a Nest Pro for their installations.

In an online video, we see hip hop artist Rev Run Simmons (Run DMC) totally exasperated by his inability to control the temperature and save energy in what we can imagine is a very large home. His installer Matt from ARS Rescue Rooter saves the day.

“We called the Nest Pro because we have an issue,” says the (real-life) reverend. “We have thermostats all over the house, and we can’t control the children. Sometimes in the summer they have the heat on, and sometimes in the winter they have the air conditioning on.”

A very animated Rev Run asks the decidedly unanimated installer if he’ll be able to talk to the thermostat, “and just like ‘Nest, do this.'”

Matt musters a yes, while the Rev’s wife Justine shakes her head incredulously.

The Rev wants to know if he can go like, “Yo, Google, talk to Nest, and tell Nest to do this.”

Justine just keeps going, “No, no,” like you couldn’t possibly do such a thing.

The Rev wants to know, for reals, if Matt’s any good at this because, well, he looks like a buff model with nice hair, not anything like an HVAC guy.

We think Matt probably could’ve upsold Rev Run to Nest classic thermostats instead of the economical E series, but whatevs.

The video ends with Justine trying to control Nest through some pretty deft rapping, but to no avail. The Rev wins the day with, “And like my friend Doug E. Fresh and Rick the Rulah, OK, Google, make it coolah.”

So it’s a little cheesy, but it’s nice to see Nest promoting its Nest Pro program. If only all DIY “partners” in the channel would do the same. Of course, promoting professional installation is good for Nest, which can provide a better user experience when products are serviced by pros.


Editor’s Note: This article first ran in Security Sales & Integration’s sister publication CE Pro.

About the Author

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Julie Jacobson, recipient of the 2014 CEA TechHome Leadership Award, is co-founder of EH Publishing, producer of CE Pro, Electronic House, Commercial Integrator, Security Sales and other leading technology publications. She currently spends most of her time writing for CE Pro in the areas of home automation, security, networked A/V and the business of home systems integration.

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