SnapAV Adds Pro-Focused Ring X Line, Other Smart Gear to Portfolio

Ring’s X Line of professional installer-only products offer additional features for upselling in custom projects.

CHARLOTTE, N.C. — SnapAV is now carrying core Ring products, including the pro-focused X Line, on its website and in branch locations for U.S.-based SnapAV partners.

The addition of the Ring X Line highlights the distributor’s focus on providing the best, most in-demand products from both in-house SnapAV brands and third-party manufacturers, according to an announcement.

“The vision of SnapAV is to provide our pros choices whenever and wherever they need it,” says Jason Winchester, SnapAV’s vice president of product management. “If they need a product like Ring for a same-day installation, our Local Pro Stores are ready to serve with in-stock availability. If they need to outfit an entire smart home, everything they need can be ordered at SnapAV.com or procured at the local stores.”

He continues, “Offering leading third-party solutions like Ring makes sense to us because our job is to support installation partners and their clients with the products they want when they want them. We understand that every project is different, and our commitment of offering the very best in category solutions enables them to offer the right product for the job.”

While Ring is a well-known DIY brand, the company has also released the X Line of installer-only products with additional features for upselling in custom projects. X Line bundles include additional features like a Ring Protect Lifetime Basic Plan limited to the useful lifetime of device and a three-year limited warranty, and certain X Line SKUs are compatible with Power over Ethernet (PoE). Other products feature either hardwired, battery, or solar-powered options for added convenience.

“We’re looking forward to bringing Ring products, including Ring X Line, to SnapAV Pro Stores and SnapAV.com so dealers can continue bringing their customers intuitive solutions that make their homes work harder for them,” says Andrew Vloyanetes, general manager of installed solutions at Ring.

The full list of Ring products includes Ring Video Doorbells and in-home Chimes, Surveillance Cams, Ring Smart Lighting, X Line and Ring Alarm, as well as compatible sensors like a Panic Button, Smoke/CO Listener, and Flood & Freeze Sensor.

Using the Ring app, customers are notified when the Ring Alarm is triggered and can view what’s happening at home through their Ring Doorbells and Cams.

“This new product offering helps SnapAV partners satisfy their clients’ needs and provides a gateway opportunity to educate homeowners on the expansive possibilities of home technologies while demonstrating the skill and professionalism involved in custom integration projects,” Winchester adds.

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