ESA Tabs New V.P. of Advocacy and Public Affairs

The Electronic Security Association has announced Jake Braunger as its new vice president of advocacy and public affairs.

Dallas – ESA announces its new vice president of advocacy and public affairs, Jake Braunger. With prior experience on the National Federation of Independent Business (NFIB) Advocacy Team and many political campaigns throughout the country, Braunger is said to be eager to advocate and educate ESA members about legislation that will benefit the electronic security and life-safety industry.

“Many legislators aren’t aware of the details and challenges of our industry, which means you as security professionals will have a lot of influence if you get involved and build relationships with them,” Braunger says. “I am looking forward to creating those opportunities for you to build influence in 2023 and beyond.”

According to Braunger, the biggest challenge for the security industry when it comes to legislation is getting security professional’s voices heard before laws have been passed. It’s important t

o build an industry profile that bears enough influence for industry experts to weigh in on bills before they make it as far as the governor’s desk for signing.

He will lead efforts to effect legislative influence and change for the electronic security and life-safety industry in the upcoming years. He encourages ESA members to get involved and stay actively engaged, firmly believing that it will procure more victories for the industry.

“We need to advocate on behalf of our members,” Braunger emphasizes. “We must explain the industry’s point of view to lawmakers who might only be hearing from one voice at a union or a different company.”

We also need to help provide education for people outside our industry and within, particularly on the local level, to better understand the industry’s various elements and why they are so important, adds the ESA release. According to Braunger, “If you don’t show up to the table when you’re needed, then other people will put you on the menu. Because everyone wants to limit their competition.”

ESA’s leadership team, along with its board of directors, is said to be excited to wel

Jake Braunger

come this new team member, confident that his expertise in politics and passion for the security industry’s position will help to develop stronger influence on the political front.

“On behalf of the ESA Government Affairs Committee, I couldn’t be prouder to welcome Jake to ESA,” affirms Holly Borgmann, vice president of government affairs for ADT and chair of ESA’s Government Affairs Committee “We look forward to building an even better regulatory environment for the security and public safety community under his leadership.”

“I am confident Jake will be an excellent addition to our professional staff — and a strong asset to lead ESA’s advocacy efforts moving forward,” says ESA CEO Merlin Guilbeau, a member of the SSI Industry Hall of Fame.

About the Author

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Scott Goldfine is Editor-in-Chief and Associate Publisher of Security Sales & Integration. Well-versed in the technical and business aspects of electronic security (video surveillance, access control, systems integration, intrusion detection, fire/life safety), Goldfine is nationally recognized as an industry expert and speaker. Goldfine is involved in several security events and organizations, including the Electronic Security Association (ESA), Security Industry Association (SIA), Security Industry Alarm Coalition (SIAC), False Alarm Reduction Association (FARA), ASIS Int'l and more. Goldfine also serves on several boards, including the SIA Marketing Committee, CSAA Marketing and Communications Committee, PSA Cybersecurity Advisory Council and Robolliance. He is a certified alarm technician, former cable-TV tech, audio company entrepreneur, and lifelong electronics and computers enthusiast. Goldfine joined Security Sales & Integration in 1998.

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