How to Expand Your Security Company Into New Territories

Security veteran Joe Nuccio discusses the benefits of expanding your business into new territories and how to go about the process.

2018 has seen an unprecedented amount of M&A activity since the year new kicked off. One man that is no stranger to M&A is security veteran Joe Nuccio, ADT president of dealer partnerships.

He kicked off his webinar, “Winning Ways to Grow Your Security Business,” by explaining the benefits of acquisitions. You can find those here.

One reason for making an acquisition is to expand you business into new territories. Territorial expansion is the key to market density.

Benefits of acquisition through territorial expansion include the ability to leverage resources to build an internal sales force, expand customer base and build off of existing assets (add infrastructure, accounts, staff, etc.).

Regional companies are the backbone of industry growth. They are also more consistent and nimble than larger companies. They are steady, easier to take risks and move faster and fly under the radar.

You can hear Nuccio explain these points in greater detail and more in the video above, and stay tuned for more from his presentation in the coming weeks.

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