4 Wholesale Distribution Veterans Acquire Custom Electronic Supply
Three of the acquirers are the former owners of San Antonio-based Security General Int’l, which they sold to Tri-Ed Distribution in 2012.
Jason Dennis, left, managing partner, Lone Star Systems Supply, and Dave Kelly, regional manager, Custom Electronic Supply.
SAN JOSE, Calif. — Custom Electronic Supply, a wholesale distributor of security electronics, based here, has been acquired by a group of wholesale distribution veterans.
The acquirers are Jason Dennis, Lannie Green, Matthew Green and Danny Cranford. Dennis, along with Matt and Lannie Green, are the former owners of San Antonio-based Security General Int’l, a privately held solutions provider specializing in the distribution of emerging technology products and connectivity solutions, established in 1984.
The partners sold Security General to Tri-Ed in 2012. Cranford also brings to the venture extensive industry experience and has worked in security distribution since 1987. He also served as co-owner of Security Data & Cable (SD&C) since its inception in 2001 before selling to Tri-Ed in 2010.
The acquisition of Custom Electronic Supply was an amicable one, catalyzed by the retirement of one of its two owners, Charlie Cohen, according to an announcement. Dave Kelly, its other previous co-owner, will continue to oversee all California operations and the company will continue to do business as Custom Electronic Supply.
All employees will remain on-board, making the transition a seamless one for customers who have come to rely on Customer Electronic Supply as their distribution partner for many years, the announcement states The distributor’s product lines span access control, fire and intrusion, video surveillance, integrated systems, low-voltage residential systems, and installation tools and supplies.
For the new owners the time to return to their distribution roots seemed spot on, Dennis says.
“Wholesale security distribution has undergone many changes over recent years. My partners and I were not actively looking to get back into distribution. But, we’ve been hearing a lot of dissatisfaction from people in the industry recently,” Dennis explains. “Customers, employees and vendors have all been voicing their desire for a new alternative.”
“We felt the time was right to offer one and provide the good, old-fashioned personalized service that should never stop being synonymous with a trusted distribution partner,” he adds. “Acquiring Custom Electronic Supply was the right decision that came along at the right time.”
The four partners, who own Custom Electronic Supply under the name Lone Star Systems Supply, say they will be announcing new branch openings in the near future.
Custom Electronic Supply has California locations in San Jose and Manteca, serving the Bay Area and Central Valley areas, along with Northern Nevada.
If you enjoyed this article and want to receive more valuable industry content like this, click here to sign up for our FREE digital newsletters!
Related Content
Security Is Our Business, Too
For professionals who recommend, buy and install all types of electronic security equipment, a free subscription to Commercial Integrator + Security Sales & Integration is like having a consultant on call. You’ll find an ideal balance of technology and business coverage, with installation tips and techniques for products and updates on how to add to your bottom line.
A FREE subscription to the top resource for security and integration industry will prove to be invaluable.
Hello,
My name is Jacob Kavunkal and I’m the procurement officer at The University of Maryland Baltimore, We are looking for a supplier for the following
materials:
(1) 12V 250AH Sealed Lead-Acid Battery———–(QTY 100 pieces)
(2) 1/0 Gauge AWG Positive and Negative Battery Cable (Red and Black)——-(10,000 ft each)
I want to know whether you have it available and if so, how much it would cost.
Please revert back to me with all relevant information, options, and suitable alternatives.
Note: In addition to the above,Our Institution standard Payment terms is Net 30 from the date of your Invoice.
Regards
Jacob Kavunkal
Procurement Director
University of Maryland
223 Arch Street,
Baltimore, MD 21231
Phone:(410) 670-0894
Email: [email protected]