ABLOY USA Appoints Rick Armenta to Boost Technical Service Support

Armenta’s primary responsibility will be sales engineering and design in support of the new ABLOY U.S. Competence Center.

IRVING, Texas — ABLOY USA, based here, has hired sales engineer Rick Armenta as part of an overall commitment to provide greater support for its PROTEC2 CLIQ locks and key systems.

Armenta has nearly 30 years of experience with various technologies and will report to Michael Woody, ABLOY’s customer service and CLIQ competence center manager. His primary responsibility will be sales engineering and design to support the new ABLOY U.S. Competence Center.

Designed to provide technical expertise, service and support for CLIQ technology, the new center will allow the company for the first time to produce and program CLIQ products and fill orders in the United States, according to an announcement. The U.S. Competence Center in Irving, Texas is slated to open in March.

A sales engineer for the past eight years, Armenta’s experience includes electronics production, telecom, WiFi and wired networking, IT administration and customer support.

After a nine-year tenure as a technical manager for applications and systems support at IRIS Digital Video Systems, he most recently served as a technical manager for another Dallas area company, Uniden American Corp. There he trained the sales force, led product demonstrations and created technical content and videos for the sales and marketing departments, dealers and customer support.

“I have a knack for bridging sales with the production side of business,” says Armenta. “I have an understanding of both and can help with workflow and communications in both directions. This gives me a wealth of product knowledge that I bring to the table to support sales, dealers, distributors and end users.”

Armenta’s skills and experience will allow customers to receive up to Level 3 support in the United States, according to the announcement .

“I am excited to be a part of the ABLOY team. Our security products are considered to be among the best in the world,” he comments. “I enjoy learning new technologies and helping people. This position is suited to my talents and abilities. As the ABLOY Competency Center ramps up, our goal is to offer great customer service and much shorter lead times.”

ABLOY is a global manufacturer of locks, locking systems, architectural hardware, and developer of products in the field of electromechanical locking technology. As a brand of the ASSA ABLOY Group, the company serves a wide range of customer industries, from casino gaming, health clubs and locker space, OEM and parking meters, to public utilities, transportation, U.S. Government and vending.

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