SSI Now Accepting Entries for 2021 SAMMY Awards

Learn more about SSI’s annual sales and marketing program, the categories and criteria we’ll be judging on, plus access the online entry form.

FRAMINGHAM, Mass. — Security Sales & Integration is putting out the call for entries to the 26th annual SAMMY Awards. As the security industry’s original sales, marketing and installation awards program, dealers and integrators are urged to show off their marketplace successes and accomplishments.

A panel of judges will select the top nominees in each of 12 categories among security dealers and integrators that exemplify professionalism in their sales, marketing and installation efforts. The awards gala will be hosted during ISC West, which has been rescheduled for July 19-21, 2021, due to the ongoing coronavirus pandemic.

Grand prizes will be given for Integrated Installation of the Year, Installer of the Year and Integrated Marketing Program of the Year. A Community Service award is also bestowed upon a chosen company for its volunteerism and charitable endeavors.

A complete list of SAMMY Awards categories and judging criteria can be accessed here.

Entries for the 2021 awards program are due by Dec. 30. Entering the SAMMYs is free and open to North American professional installing dealers and integrators only. The early evening affair in Las Vegas — a focal point for leading security professionals to gather to honor and network with their colleagues — also features the SSI Industry Hall of Fame induction ceremony and presenting of the 2020 Most Valuable Product (MVP) Awards.

Enter the 2021 SAMMY Awards

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