Actionable Tips to Sharpen Your Digital Marketing Moxie

David Morgan of Security Dealer Marketing presented during the TMA Mid-Year Meeting to help monitoring centers leverage digital marketing in the new normal.

The coronavirus pandemic has altered business practices in numerous ways, and that includes the realm of digital marketing.

The way in which businesses now go to market and deliver their promotional messaging must meet the new normal in which people are increasingly going online to meet their day-to-day needs.

However, that does not mean opportunity has in any way diminished, says David Morgan, co-founder and vice president of Security Dealer Marketing. It means businesses of all sizes must pivot and implement marketing strategies to capture the new and huge opportunities that exist.

On Wednesday, Morgan was a featured presenter during the virtual TMA Mid-Year Meeting. His session, titled “Success in the New Normal: Top Marketing Strategies for Monitoring Centers,” focused on new consumer trends and how to leverage them by implementing actionable best practices.

Morgan cited research by Forrester that says B2C and B2B customers have moved most of the research, decision-making and buying process online. In fact, by the time a salesperson becomes involved, up to 90% of the selling process is already over, he said.

Monitoring providers and installing security contractors must leverage digital marketing more than ever to cease upon changing B2C and B2B habits and mindsets to propel their businesses. He also cited research by Accenture which shows COVID-19 restrictions have fundamentally changed the world as we know it.  People are living differently, buying differently and, in many ways, thinking differently. The habits formed now — during the pandemic time — will endure beyond this crisis, permanently changing what we value; how and where we shop; and how we live and work.

Check out this slideshow for key takeaways and charts from Morgan’s presentation to learn more about digital marketing best practices.

The three-day TMA Mid-Year Meeting will conclude on Thursday. Virtual networking events and an exhibit are also incorporated throughout the event. For more information and a complete agenda of sessions and speakers, go here.

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About the Author


Although Bosch’s name is quite familiar to those in the security industry, his previous experience has been in daily newspaper journalism. Prior to joining SECURITY SALES & INTEGRATION in 2006, he spent 15 years with the Los Angeles Times, where he performed a wide assortment of editorial responsibilities, including feature and metro department assignments as well as content producing for Bosch is a graduate of California State University, Fresno with a degree in Mass Communication & Journalism. In 2007, he successfully completed the National Burglar and Fire Alarm Association’s National Training School coursework to become a Certified Level I Alarm Technician.

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