Join Us Virtually for the 2021 SAMMY Awards!

Normally staged as a gala affair on the eve of ISC West in Las Vegas, winners of this year’s SAMMYs will be announced online June 3.

FRAMINGHAM, Mass. — Security Sales & Integration has long hosted a gala affair on the eve of ISC West in Las Vegas to announce and celebrate winners of the annual SAMMY (Sales and Marketing) Awards. This year, due to uncertainty regarding occupancy limits and protocols related to COVID-19, a special online presentation will instead be held June 3 at 4 p.m. (EDT).

This year’s SSI Industry Hall of Fame inductees will also be honored.

The SAMMY Awards program, now in its 26th year, is the only one of its kind in the security industry to recognize and honor dealers and integrators for their marketing, business, installation and overall excellence.

The afternoon ceremony is a focal point for leading security professionals to gather online to honor their colleagues. This virtual event, hosted by SSI Editor-in-Chief/Associate Publisher Scott Goldfine, is free to attend and all industry professionals are welcome.


Register for the virtual presentation here.


SSI received more than 160 entries from installing and monitoring security systems contractors from throughout North America for this year’s program.

Here are the finalists in each “Best” category:

Best Overall Marketing Program

(Large Company)
  • ADT Commercial
  • STANLEY Security
  • 3SI Security Systems

Best Overall Marketing Program

(Small to Midsize Company)
  • B Safe Security
  • LOUD Security Systems
  • Schmidt Security Pro

Community Outreach Program

  • Guardian Protection
  • Acadian Total Security
  • His Security & Technology

Display Advertisement

  • Acadian Total Security
  • ADT Commercial
  • Silent Guard

Newsletter or Content Marketing

  • STANLEY Security
  • TAMCO
  • Schmidt Security Pro
  • Vector Security

Social Media Campaign

  • ADT Commercial
  • Guardian Protection
  • Vector Security

Vehicle Graphics Design

  • ADT Commercial
  • Pointe Alarm
  • Silent Guard

Promotional Video or Audio

  • ADT Commercial
  • Vector Security
  • Custom Alarm
  • Silent Guard

Website Design

  • Acadian Total Security
  • scDataCom
  • Schmidt Security Pro

Best Sales Brochure

  • Acadian Total Security
  • Owen Security Solutions
  • Stone Security

 Best Promotional Giveaway Item

  • ADT Commercial
  • LOUD Security Systems
  • Silent Guard

Installer of the Year

(Large Company)
  • Acadian Total Security
  • ADT Commercial
  • Preferred Technologies
  • Vector Security

 Installer of the Year

(Small to Midsize Company)
  • B Safe Security
  • LOUD Security Systems
  • scDataCom
  • Schmidt Security Pro
  • Silent Guard

 Integrated Installation of the Year

  • ADT Commercial
  • Custom Alarm
  • Direct Supply
  • Securitas Electronic Security
  • STANLEY Security

Click here to register for the 2021 Virtual SAMMY Awards Ceremony

SSI would like to thank the panel of independent judges who evaluated a multitude of entries. These individuals are among the industry’s top marketing and PR professionals. They are: Tom Brigham, principal, Brigham Scully Communications; Jon Daum, partner, Daum Weigle Public Relations; David Morgan, co-founder, Security Dealer Marketing; Beverly Steinberg, owner, GBL Public Relations; and Chelsie Woods, principal, Eclipse Media Group.

Security Is Our Business, Too

For professionals who recommend, buy and install all types of electronic security equipment, a free subscription to Security Sales & Integration is like having a consultant on call. You’ll find an ideal balance of technology and business coverage, with installation tips and techniques for products and updates on how to add sales to your bottom line.

A free subscription to the #1 resource for the residential and commercial security industry will prove to be invaluable. Subscribe today!

Subscribe Today!

Leave a Reply

Your email address will not be published. Required fields are marked *

Get Our Newsletters