6 Tips to Properly Plan Your Security Company’s Next Steps

An SSI Hall of Fame member explains why planning makes perfect, and shares six steps to properly plan for offering a new service.

Planning makes perfect. Without proper planning, you put your security company and thus your employees at risk. Don’t be so quick to jump on the “us too” bandwagon. Just because something works for another company, doesn’t mean it will also work for you.

As part of SSI‘s Hall of Fame Educational Webinar Series, Industry veteran and SSI Hall of Famer Richard Ginsburg explains how to properly plan for your company and make sure you don’t jump the gun on any potentially poor decisions.

In the webcast he details seven keys to succeeding in this market. The first key is having the capital to succeed. The second key is don’t undersell yourself.

The third, as you can probably guess by now, is proper planning. Ginsburg offers six steps to make sure your are properly planning:

  1. Try to keep within the same product family that you are already using.
  2. Try to use the same “backend” that you are using for your traditional side.
  3. See if your dealer partner can help and partner with you on this.
  4. Don’t underestimate the need for phone and web support.
  5. Logistics are key. Develop your own logistics system or outsource it to one of the distributors doing kitting and fulfillment.
  6. If you “Just offer it,” you will fail.

To get more details about properly planning, watch the video above and stay tuned for more keys to succeeding in the security market.

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