Alarm.com VP Talks Opportunities for Security Dealers to Offer Smart Home Services
Alarm.com Vice President of Marketing Jay Kenny discusses why security dealers are in a good position to offer homeowners a fully integrated package of smart home services.
"Unlike the old programmable thermostat that you had to check the manual to learn how to operate, the mobile app is intuitive and requires little to no training." - Jay Kenny, vice president of marketing, Alarm.com
In addition to our award winning consumer solutions, our dealer partners can take advantage of a range of our business services. We extend our platform to include a full suite of cloud services for our dealer partners that provide value at every point of the lifecycle from customer creation and installation to support and ongoing customer relationship management. This includes sales and marketing resources, installation and support technology like our Mobile Tech app, sophisticated customer engagement tools, and the Alarm.com Academy keeps them up to speed on the latest the Smart Home has to offer.
How is Alarm.com supporting its dealer training efforts?
Kenny: Training programs have been a big area of focus for Alarm.com over the last few years. We have developed the Alarm.com Academy to provide a comprehensive training program that offers sales and marketing, as well as technical training courses, and many of the courses qualify for CEU credits. Based on great feedback from our dealers, we have extended our training to include classes in our training facility, regional training events and our learning management system that can be accessed from your computer or mobile device anytime.
We have worked to make our training accessible to all of our dealers. With this goal, we offer free training for Alarm.com dealers at major trade events, including CEDIA, ESX and ISC West.
Alarm.com also offers a line of wellness solutions. What is the case for installers to add these solutions to their product portfolios?
Kenny: Our wellness solution offers the next generation of PERS allowing people to safely and confidently stay in their home longer. A large number of dealers historically offered a PERS solution so they are well versed in these kinds of solutions. We recognized an opportunity to apply a lot of our innovative interactive security technology to improve independent living in the home. Leveraging devices already in the home, you can use motion sensors, locks and alerts to help identify if there is something that is out of the ordinary or may need attention and automatically notify a family member, caretaker or emergency response.
But independent living is more than that, it’s about peace of mind, so wellness also sends routine updates to let others know about expected activities. It’s a reassuring way to know that a loved one is safe and secure without impacting their independence. Together with home automation features and monitored security, Wellness is a complete independent living solution.
Most experts are predicting 2015 to be a big year for home automation. Does Alarm.com agree, and are there any particular market segments that it estimates could drive automation’s increased adoption?
Kenny: There’s certainly a lot of attention and consumer interest around the smart home, and we’re excited about the opportunity. With Alarm.com our dealers can offer exactly what consumers are looking for-outstanding, easy to use technology with home security as a core feature and a professional they can trust to install and service their smart home solution.
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