My Alarm Center Expands East Coast Operations, Promotes James Harper to Regional VP of Sales

By aligning the organization up and down the East Coast, My Alarm Center says it will seek to grow its base in existing markets and quickly expand its footprint into surrounding areas.

NEWTOWN SQUARE, Pa. — My Alarm Center, a provider of residential home security, announces its plans to expand East Coast operations with the appointment of a new leader.

James Harper, previously director of sales at Alarm Monitoring Services of Atlanta (AMSA), the My Alarm Center’s brand located in Atlanta, has been promoted to regional vice president of sales, Eastern region.

Harper joined the company in August 2017 as field training manager at AMSA Security. In his four years with the company, Harper has held progressively responsible roles within the organization and has been recognized for his success in operationalizing and growing AMSA’s sales force while consistently beating sales targets and setting new benchmarks for the team, according to the company.

In his new role, Harper will continue reporting to Darren Goodman, senior vice president of sales at My Alarm Center. As regional vice president, Eastern region, Harper will oversee sales teams for the company’s East Coast brands, AMSA Security and My Alarm Center.

Harper’s role will be critical in accelerating growth through streamlining sales operations, providing first-class customer service and driving new customer acquisition, the announcement states.

By aligning the organization up and down the East Coast, My Alarm Center says it will seek to grow its base in its existing markets of Pennsylvania, New Jersey, Delaware, Maryland and Georgia, and quickly expand its footprint into surrounding areas.

Harper will be tasked with scaling the teams immediately to support the growing operation while remaining dedicated to fostering customer engagement, nurturing existing business partnerships and seeking additional strategic partnerships to support the company’s strategic goals.

“James has a keen ability to inspire our sales organization to have a healthy disregard for the impossible. His ability to balance organic organizational growth with a change mindset while creating a culture of engagement, fun and executional excellence is unparalleled,” comments Goodman.

Harper has over nine years of security industry experience and 15 years of leadership experience that he will bring to his new role. Before joining AMSA Security, Harper held the position of regional inventory manager at MasTec, working with AT&T Digital Life Home Security. Harper has a B.S. in Biology with a minor in Chemistry from Xavier University of Louisiana.

My Alarm Center filed for Chapter 11 bankruptcy to eliminate approximately $235 million of legacy debt in April. It successfully completed a deleveraging and recapitalization transaction in July.

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