A SAMMYs Look Back, and Look Forward to Your 2019 Entry

2016 Best Social Media | COP Security

COP Security of Alexander, Ark., is a family-owned dealer company that has been serving its surrounding communities for nearly two decades. For the past six years, the company has increasingly leveraged social media to extend its brand and currently uses Facebook, Twitter, Instagram and Linkedin. “We share the social media [duties] within the company between four of us to include owners, business development manager and our marketing person,” says COP Security President & CEO James Ward. The company’s principal strategy across the various platforms is mostly consistent: to promote new technology, existing technology, relevant crime news and statistics, customer testimonials and compliments, jobsite photos, promotions, company information and sometimes just funny content.